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50th anniversary Mustang marketing campaign has begun
- Thread starter StangFX
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The commercial is peaceful, serene, nice for a lifestyle product like an Apple commercial. Not a Mustang. Which should be bold, energetic and aggressive like the Need For Speed trailer. I'm not saying they need to blow shit up but it should make me feel some adrenaline.
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zerot
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Everyones complaining about the marketing but Ford's marketing has never been very good. The only thing im surprised about this campaign is that there were no leaks from the media previews from a month ago.
Whilst the short videos have been OK in isolation, I continue to be disappointed by the irrelevance to Mustang. I really, REALLY hope they get more specific starting tomorrow (Monday).
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ShelbyGT350
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Poor Marketing
If Ford really wants to market the Mustang to the world, show how "American" it is on a race track pulling 1+ g's and doing 150MPH, doing burnouts, doing donuts and show the capability of the machine they're building, not all of this soft, fluffy BS advertising. Too much dependence on focus groups and not on enthusiasts.
If Ford really wants to market the Mustang to the world, show how "American" it is on a race track pulling 1+ g's and doing 150MPH, doing burnouts, doing donuts and show the capability of the machine they're building, not all of this soft, fluffy BS advertising. Too much dependence on focus groups and not on enthusiasts.
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minicobra
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Link is not working :shrug:
minicobra
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Ok, re-started, I think it was me :-)
WTF is this commercial? :shrug: I mean I"m not expecting, burn-outs and drag races (although would be better) like when they introduced the 5.0.
Ford, please, this is your 50th anniversary!!! Can we have some cool vids about the Mustang heritage, performance, etc. !!
I don't need Mustang to inspire me to take a swim in the ocean, showing that girl inspires me to take a swim, but not my Mustang.
minicobra
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Coming from a Marketing and graphic design background this marketing campaign just doesn't sit well with me. It is so laid back and independent feeling.
Here is my best guess guys. Ford is going global and the number one selling Mustang has always been the base model V6. They will also have the Turbo 4 which is a slightly different market.
In America the Mustang already has the reputation of being a muscle performance car from 49 years of production. They don't need to sell that, just yet. If you tell someone you drive a Mustang, they immediately assume that you have a penchant for fast, loud, performance cars. Even thought some of the Mustangs over the years have been a little lacking.
Ford needs to sell a lot more base cars globally, and their thought is to make the Mustang a more general overall appealing car by catering to the sensible, practical person that still likes style and performance. Someone who want's to feel connected to people globally and who are somewhat environmentally conscious, but still have a creative side. I think they are trying to tone down the image a bit with this initial launch. Not that I agree with that approach, but it's pretty obvious that they are not marketing to anyone on this forum or other performance car enthusiast.
Once it gets underway, I'm sure we will see some more aggressive dynamic marketing for the GT, GT500, the Turbo 4 etc. to appease and influence the enthusiast. At least I can only hope.
Here is my best guess guys. Ford is going global and the number one selling Mustang has always been the base model V6. They will also have the Turbo 4 which is a slightly different market.
In America the Mustang already has the reputation of being a muscle performance car from 49 years of production. They don't need to sell that, just yet. If you tell someone you drive a Mustang, they immediately assume that you have a penchant for fast, loud, performance cars. Even thought some of the Mustangs over the years have been a little lacking.
Ford needs to sell a lot more base cars globally, and their thought is to make the Mustang a more general overall appealing car by catering to the sensible, practical person that still likes style and performance. Someone who want's to feel connected to people globally and who are somewhat environmentally conscious, but still have a creative side. I think they are trying to tone down the image a bit with this initial launch. Not that I agree with that approach, but it's pretty obvious that they are not marketing to anyone on this forum or other performance car enthusiast.
Once it gets underway, I'm sure we will see some more aggressive dynamic marketing for the GT, GT500, the Turbo 4 etc. to appease and influence the enthusiast. At least I can only hope.
Fenderaddict2
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The tease is a letdown and worse... a waste of money. This did nothing to increase awareness of the upcoming release and only pissed off those already aware if it. Hopefully at release they give us a campaign worthy of the car, one that shows it suits anyone and everyone who is an independent thinker, with a lover for life. Show me the stylish married woman who meets up with her friends in their wannabe SUVs, show me the kid with a tricked out 'Stang amongst the typical import crowd. Show me the banker pulling into the country club with a bright yellow convertible among the somber black German Luxobarges. This car is a cat amongst the pigeons, and it's about to go global and shake the status quo.
Trust me, here in the UK this marketing campaign just isn't on the radar. I'm the only one posting updates on the Mustang Owners Club GB........but other than a few reposts on Facebook by Ford UK, I've seen nothing other than what I seek out on US forums :frusty:
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ngiotta
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The entire marketing campaign I've seen thus far seems to be as relevant as Cialis or Viagra commercials. Serene landscapes and floating in lakes is to Mustang as holding hands in separate bath tubs is to boner pills.
Let's be honest here, they have to do "something" to get the word out without letting any spoilers out. At the same time though, this campaign has been a flop. No substance, no catchy jingle, nothing memorable, no meaningful information-- nothing even mentioning a new car is coming. Pretty sure they hired the guys that did the campaign for Microsoft's Zune... :headbonk:
Let's be honest here, they have to do "something" to get the word out without letting any spoilers out. At the same time though, this campaign has been a flop. No substance, no catchy jingle, nothing memorable, no meaningful information-- nothing even mentioning a new car is coming. Pretty sure they hired the guys that did the campaign for Microsoft's Zune... :headbonk:
ArtRios87
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The enthusiast doesn't need a commercial. He knows when a mustang is good on its own rather than a commercial. Ford needs to sell lots of Mustangs and for that, the mustang needs an image. The Mustang Inspire concept is making the mustang a car that can be part of your memories, and the things the car makes you do. In other words, the car is not just an appliance but a lifestyle. Of course we all know what the true mustang is all about, its about making memories but the average car buyer doesn't know this. I am not complaining, I am sure the 2015 is going to be impressive. :gossip:
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StangFX
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I agree they are trying to sell a lifestyle.... which is cool. It is a lifestyle for most enthusiasts. but whether they want to convey something serene and artsy or something bold and aggressive, just tie it back to the Mustang somehow, or ANY car for that matter. That's painfully basic. There would be a lot fewer people ragging on the campaign if they showed a Mustang at the very end even if it has nothing to do with the video.
Fenderaddict2
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Perhaps we don't. But this campaigns not exactly lighting a fire with regular folks either. I've done social media campaigns for an appliance that outperformed the likes and shares of this soft, er flaccid sell.
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