Article: Why the s550 Mustang Needs a Halo Car (in 2015 and Beyond)

by • May 13, 2013 • NewsComments Off on Article: Why the s550 Mustang Needs a Halo Car (in 2015 and Beyond)519

Interesting read on why fast cars are big business for automakers.  While Ford sells the GT500 halo model in small numbers, cars like it carry a weight in the court of public opinion that goes far beyond their sales numbers – the so called halo effect.

 

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