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Color Palette for 2018-2020 Models

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http://newsroom.ppg.com/autocolor16

PPG Automotive Color Palette for 2020 Models
Inspired by nature, interior and industrial design, fashion, society, international auto shows and
new pigment technology, PPG’s “Kulture” collection for 2020 automotive models includes 70
new colors across four color-story trend palettes:
 Hour Glass evokes nostalgia for classic design but is refocused for the contemporary
world. It consists of heritage colors such as royal blues, olive greens, refined browns and
traditional reds.
 ES/Sense reflects the idea that “less is more,” where simple, pure design and living in
the moment are key. The subtle pastel and ceramic hues in varying degrees of
saturation suggest a reaction against overexposure to social media and technology.
 IMpower represents a response to new ways of thinking, as well as new codes for
design. It is a balance of extremely chromatic colors and complex subdued tones.
 Biocentric unifies the pursuit of an organic lifestyle with the emerging trend of space
exploration. It offers a palette of nature-inspired hues with deep galactic tones.
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