Bit_the_Bullitt
Well-Known Member
You gotta reckon it's similar to what Ford did with the "Mustang Mach-E." Little bit of marketing buzz got people talking and increased the spotlight on BMW. They also wanted to do a "bold" design I guess.Better chance of Ford doing an emergency refresh and putting all the panels together correctly.
They flat out said they aren't changing the grill.
Just like with everything with these things, people that like it will buy it, people that sort of like it might swap it out with aftermarket, people that don't like it won't buy it and then some people never considered buying it no matter the appearance.
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