Not hard at all. I just used a exacto knife to scrape the plastic off the back and then tapped out the guide pins of the old badge. There is a video of a guy doing the removal on YouTube.
Edit: MedStang beat me to it.
Mmmm, ok. Still wouldn't buy a Taurus based Eco Boost truck. I wouldn't buy a 5.0 1/2 ton either for that matter. Neither meet my towing needs.
But, congrats to you guys that like them. Variety is the spice of life. :cheers: