TomcatDriver
Well-Known Member
- Joined
- Mar 8, 2017
- Threads
- 9
- Messages
- 1,159
- Reaction score
- 470
- Location
- Mojave Desert
- Vehicle(s)
- 2017 GT350 Magnetic w/black stripes
This is probably true. Price discrimination is a way to maximize profits. If it costs you $32,000 to build a car, you would theoretically be willing to sell it for $32,001. But if you know there are people out there willing to pay $60,000 for it, you would really like to sell it to them for $60K. The problem is figuring out who's who and charging different amounts in a way that's legal. The way they do that is a (slightly) inflated MSRP for those willing to pay, with various incentives and discounts for those willing to wait.Ok here is a thought. Ford raised the base and option prices to offset rebates / discounts that will be offered on 2018 Mustangs - after all rebates / discounts Ford will increase their "net" per vehicle which remains the same or more than 2017 Mustang.
I recall seeing 2017 YTD sales below 2016. This decrease in sales may validate some of the comments that the content / technology additions do not justify (individuality) the 2018 pricing.
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