Mustang World Color Choices & Europe/China Ads

Early Data Indicates Universal Passion for Mustang Extends to Colors as Iconic Pony Car Goes Global; Red, Black Rule

• As all-new Ford Mustang officially arrives in global markets for the first time, customers worldwide are opting for red and black as their top exterior color choices

• Approximately 1.1 million Mustangs configured online by pony car enthusiasts throughout Europe; more than 18,000 consumers in China signed up to take all-new Mustang for a test spin

• U.S. Mustang sales up 32 percent in February – making it the best-selling sports car in America

DEARBORN, Mich., March 12, 2015 – Red and black clinch the top spots as the most popular exterior paint colors for the first global Mustang, according to initial consumer data.
Mustang demand has been high, with the car reaching dealer lots in the United States late last year and China in early 2015. It’s set to go on sale in Europe midyear, with nearly 1.1 million pony cars configured on Ford’s European websites just a month after ordering banks opened.

Passion for the car is universal, but trends are beginning to surface based on customer data that provide an early glimpse into regional similarities and differences among Mustang enthusiasts worldwide.

In China and Europe, Race Red clinches the top spot for exterior paint color choice, with Absolute Black in a tie for first in Europe, according to configurator data. Nearly 35 percent of Mustang orders in China are for Race Red, while black is the No. 1 color in the United States.

Some regional highlights to note:

United States

• With white the top color choice in the United States overall, Mustang bucks the trend; black remains the top Mustang color, followed by Magnetic Metallic and Ruby Red
• Mustang sales up 32 percent in February, making it the best-selling sports car in America with the launch of the all-new model last fall

China

• With Mustang now on sale, 35 percent of orders specify Race Red; Oxford White is the second-most popular color at 20 percent, followed by black at just under 20 percent
• More than 5 million consumers visited the Ford site to learn more about Mustang; more than 18,000 requests for Mustang test drives logged in China
• Awareness of Mustang is growing, and this has resulted in a powerful ripple effect on consumers’ perception of Ford; one in 12 Chinese consumers are aware of Mustang, and of those who not yet are, nearly 40 percent are registering a more favorable opinion of Ford

Europe

• One month after being made available to order, almost 1.1 million Mustangs have been configured on Ford’s European websites
• The top colors are Race Red and Absolute Black – each accounting for 20 percent of models configured across Europe
• Race Red and Absolute Black occupy the No. 1 and No. 2 spots in each of the five biggest markets in Europe except for the United Kingdom
• Deep Impact Blue is third-most popular color in Europe; in the United Kingdom, it’s second after Race Red, and in Italy, Deep Impact Blue is tied with Race Red, behind Absolute Black

Fans around the world have been waiting 50 years to drive the iconic Ford Mustang. Now they’re getting their chance, and it’s noteworthy that universal passion for the car is underscored by the colors customers everywhere are choosing to dress it in.

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MORE STATS FROM FORD:

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Lord Thunder said:

European stats are from the configurator use only? I would be much more interested in the stats for actually ordered vehicles. Everyone and their cousin who cannot even afford one will go for the classic red or black sports car look. Especially combined with the standard black wheels. None of the European configurators are actually able to show different wheels, even if you selected the custom pack.

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Monty said:

The European figures could be skewed towards red;

If based on website config - The default is red + red is about the only no extra cost colour

If based on orders - I believe the first 500 fastbacks in Europe had to be red (part of a promotion linked in with a football (soccer) competition last year)

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RMS550 said:

doesn't mean that much, me for instance played with the configurator about 50 times.
I would rather hear from Ford how many cars for the moment are actually sold here in Europe.

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GThunder said:

Awesome find! It's interesting to see that North America is much more fond of metallic colours than other countries overseas.

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Monty said:

The European figures could be skewed towards red;

If based on website config - The default is red + red is about the only no extra cost colour

If based on orders - I believe the first 500 fastbacks in Europe had to be red (part of a promotion linked in with a football (soccer) competition last year)

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Lord Thunder said:

The default in the NL configurator (picture) is black.

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