Mike02z
Well-Known Member
- Joined
- Jun 1, 2016
- Threads
- 22
- Messages
- 1,247
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- 612
- Location
- Bucks County, PA
- First Name
- Mike
- Vehicle(s)
- 2018 Ford Explorer Platinum
Just because MSRP buyers get priority does not mean people who pay ADM will be waiting. Dodge could probably build all 3300 in a month if they wanted to. Some dealers will sell at MSRP but the majority won't.
Let's say we have dealer x and dealer y. Dealer x sells a Demon at MSRP today. He goes through the order sheet and submits the order. Across town, dealer y sells a Demon with a 50k ADM. Fills out the order sheet and submits it the same day. The orders hit Dodge at the same time. They build the car for dealer x. Dealer y is second in line. Dodge will not start building these until late summer with an early fall delivery. So the Demon for dealer x sits outside the plant and 2 weeks later, they roll out the dealer y car and they are sitting next to each other in the lot. Dodge releases them to the dealer in Q3 and guess what, both dealer x and y get there cars at the same time.
We need to remember, we are talking 3300 cars. Dodge could probably build all 3300 in a month if they wanted to. Again I think this memo is nothing more than smart marketing by FCA. There are only two ways to stop ADM in my view. One is to refuse to pay it. The other is the manufacturer dealing directly with the end client. Just like Ford did with the GT. Granted, it would be far more work to do this for 3300 cars vs 500 but until that happens, there will always be more people with disposable cash willing to pay ADM. There is absolutely nothing in the memo that will stop a dealer from selling a Demon at 50K ADM. FCA can't tell their dealers how much to sell a car for.
If you go to the Hellcat forum, there are about 20 people posting how they are getting a Demon at MSRP because their dealer told them they were number 1 on the list. I suspect for every 20 that think they are paying MSRP, 17 of the 20 will be disappointed.
Let's say we have dealer x and dealer y. Dealer x sells a Demon at MSRP today. He goes through the order sheet and submits the order. Across town, dealer y sells a Demon with a 50k ADM. Fills out the order sheet and submits it the same day. The orders hit Dodge at the same time. They build the car for dealer x. Dealer y is second in line. Dodge will not start building these until late summer with an early fall delivery. So the Demon for dealer x sits outside the plant and 2 weeks later, they roll out the dealer y car and they are sitting next to each other in the lot. Dodge releases them to the dealer in Q3 and guess what, both dealer x and y get there cars at the same time.
We need to remember, we are talking 3300 cars. Dodge could probably build all 3300 in a month if they wanted to. Again I think this memo is nothing more than smart marketing by FCA. There are only two ways to stop ADM in my view. One is to refuse to pay it. The other is the manufacturer dealing directly with the end client. Just like Ford did with the GT. Granted, it would be far more work to do this for 3300 cars vs 500 but until that happens, there will always be more people with disposable cash willing to pay ADM. There is absolutely nothing in the memo that will stop a dealer from selling a Demon at 50K ADM. FCA can't tell their dealers how much to sell a car for.
If you go to the Hellcat forum, there are about 20 people posting how they are getting a Demon at MSRP because their dealer told them they were number 1 on the list. I suspect for every 20 that think they are paying MSRP, 17 of the 20 will be disappointed.
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