The $3 Billion Ford Mustang

[JackHoya]

Read this interesting article today about what the Mustang is worth to Ford (for 2012).

http://www.mustangheaven.com/2013/the-3-billion-ford-mustang/

The sales figures they estimate to be:

Recap of the dollar figures:

• Mustang V6 $22,200 x 44487 = $987,611,400
• Mustang GT $29,200 x 29658 = $866,013,600
• GT500 coupe $48,810 x 3929 = $191,774,490
• GT500 conv $$53,810 x 905 = $48,698,050
• Boss 302 $40,200 x 4016 = $161,443,200
• Destination & Delivery = $795 x 82995 = $65,981,025

Licensing Sales Moving on to the licensing part of Ford Motor Company, this is where the second largest value for the iconic Mustang brand lays. Yes Ford does sell a lot of Mustang OEM parts but it pales in comparison to the licensing of Mustang products. We all know Ford is one of the better companies at licensing and the Mustang and F-150 are at the top of the list. Ford licenses the Mustang logo, specs and name to thousands of products including clothing, hats, die casts, toy cars, bar stools, r/c cars and more.

The only dollar figure we have for licensing of Ford Motor Company products is a published report back in 2008 from License Mag’s top 100 licencors list where they landed at 24th with $1.5 billion in licensing sales. Fast forward to 2012 and we believe Ford has increased this to at least $1.8 billion. What percentage does the Mustang have in this $1.8 billion licensing market? Its hard to say but we think its a big chunk of that dollar figure. We believe Mustang licensed goods account for the largest portion of those licensing dollars and our best guess would is around $750 million.

Final Figures
Adding those two dollar figures ($2.321 billion + $750 million) puts us well over the $3 billion mark and we are not even counting OEM Mustang part sales or Ford Racing performance part sales. Remember these are conservative estimates and the values could be much higher given more detailed sales charts. I would venture to say our estimate is on the low side but $3 billion still sounds good.

The licensing figures kinda blew me away. No idea it was they got THAT much from that.

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[Mach1]

I bet that Mustang logo rakes in plenty of dough for Ford. I see that emblem everywhere.

 

[Bossing]

Wow. Interesting read. I definitely comtributed to these two statistic line items for 2012...

Boss 302 $40,200 x 4016 = $161,443,200
Destination & Delivery = $795 x 82995 = $65,981,025

 

[NRMStand]

Always been curious how much the Mustang brand is worth to Ford beyond the basic sales numbers. Thanks for sharing this, very interesting.

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