September 2016 Sales Numbers...Mustang. 6,429

[Erik427]

Ford undersells for the first month since the release of the 6gen and they all of a sudden need to change it?:lol:

Ford isn't hurting in terms of performance. There will be an increase coming but certainly won't be because of slow sales.

Just because they outsold the camaro does not mean that their sales with the Stang were fantastic. The Stang's sales numbers have been poor for quite awhile.
The only thing that made them look good was the fact that it outsold the camaro.
They need to sell about 200,000 a year to say they have a great selling car.

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[Bullitt]

Yeah, I'm sure plenty will use this as an excuse to point out "shortcomings" the Mustang now all of a sudden has lol. Like Pill said, we're in the 3rd model year, heading into the cold months, a dip shouldn't be a surprise. Camaro sold slightly more I'm sure because dealers are finally getting desperate and that combined with incentives are finally moving 2016 Camaros that have been sitting on the lots for the past 12 months. 2018 Mustang will get unveiled next month, people that hate it will rush to buy 2017s to keep the Mustang with respectable numbers through the winter. The majority that loves the refresh will build up a ton of new demand and the Mustang will be back on top next summer and you'll probably see a lot of Camaro trades at your local Ford dealer too.

 

[JohnZiraldo]

I'm glad to see that Ford did not win September despite all of the Camaro incentives. Losing a few months to Camaro now may encourage some more preferable decisions regarding the 2018 Mustang prices and options.

 

[Erik427]

Base V-8 vs base V-8 and the camaro comes out on top.
5.2 vs LT1 and the chevy almost wins.
Four banger vs four banger.....chevy normally wins this too.
V-6 vs V-6 and the camaro comes out on top.
FE vs FE......chevy normally wins this too.
So yeah, Ford needs to up the performance of the Stang. People are starting to take notice.

 

[Erik427]

I'm a very honest Ford Guy!

 

[thePill]

September was the 2017 changeover, you can see the stock depleted on Cars.com. There is absolutely no way Ford can fulfill the RHD 10 month back order before the 2018 refresh unless the US market relaxes. 2017 changeover, Winter restock, Overseas back orders and a pending 2018 refresh is going to dig at current sales. You can't maintain +% for 30+ months and not have a decline eventually.

After 36 months, sales will plummet regardless unless there are changes made. That is why Ford planned on a 2018 refresh before sales began to drop in the US. Who knows, Ford may start banging out 2017's in the US again to get more stock built up. Doesn't matter anyway... RHD sales need caught up before April 2017 and that can't happen unless US sales relax. Down 30% here, up 30% there. Probably 12,000-15,000 Mustang's are sold Globally a month no matter what the US picture looks like. 6400 is bad in the US, for both Mustang and Camaro. The Camaro had to put money on the hood and that eats any profit if they had any to begin with.

 

[Martman GT]

Well, this shows that one of the things we've said is hurting Camaro sales being "high prices" is true. Like I stated early on in this thread, will the big incentives finally give Camaro the edge? Turns out answer is yes. But let's get real about the gap! They only outsold by 158 units. That's nothing to write home about. Nothing like the nearly 2 to 1 gap the S550 held over the Camaro for months on end.

 

[Khell86]

Base V-8 vs base V-8 and the camaro comes out on top.
5.2 vs LT1 and the chevy almost wins.
Four banger vs four banger.....chevy normally wins this too.
V-6 vs V-6 and the camaro comes out on top.
FE vs FE......chevy normally wins this too.
So yeah, Ford needs to up the performance of the Stang. People are starting to take notice.

Oh so it had nothing to do with the nearly 10000 dollars off people are getting on the camaro's?

 

[Khell86]

Must be a bid deal over on Camaro6 if the administrator is the one starting the thread about sales numbers lol.

 

[Dudie7]

Base V-8 vs base V-8 and the camaro comes out on top.
5.2 vs LT1 and the chevy almost wins.
Four banger vs four banger.....chevy normally wins this too.
V-6 vs V-6 and the camaro comes out on top.
FE vs FE......chevy normally wins this too.
So yeah, Ford needs to up the performance of the Stang. People are starting to take notice.

That's a ridiculous statement...the sales numbers say otherwise.

 

[P4RKER]

Comparing 16-20% off MSRP vs a 3 year old model with a refresh unveiling due within a few months is always smart... Mustang needs to up the performance, we have all always known this. Chevy had an extra year to see what the Mustang was going to do and beat it (which they clearly did). Ford evaluated their options and given the insane sales mustang had over camaro there was no need to rush a performance bump before the refresh. Now we are at that point where the new car will be announced and I don't blame people for not buying mustangs right now. I certainly wouldn't.

 

[BmacIL]

Base V-8 vs base V-8 and the camaro comes out on top.
5.2 vs LT1 and the chevy almost wins.
Four banger vs four banger.....chevy normally wins this too.
V-6 vs V-6 and the camaro comes out on top.
FE vs FE......chevy normally wins this too.
So yeah, Ford needs to up the performance of the Stang. People are starting to take notice.

You live in a fantasy world regarding product development. Reactions to competition in a year or so just don't happen in this industry. Each manufacturer has detailed and extensive product plans, forecasts for what their competitors are doing (remarkably accurate) and capital/tooling funding allocations. None of those just change as a result of a competitor's new product. The only exceptions are when your business model is no longer supported because of falling sales as a result of being non competitive. This is VERY rare. If anyone would be reacting, it would be GM because they've been unable to generate sales to match their previous generation, despite it being a much better car, let alone match its closest competitor without massive incentives.

Ford has a plan for 2018 and they'll be sticking to it. They've benchmarked the Camaro and decided where they want to be best in class or just merely competitive. The numbers have to make sense at the end of the day. The 2018 will be higher performing than the first 3 years of the generation. It will not sacrifice it's big winning attributes to get there: low entry price for all base trims, attractive modern muscle blend styling, daily usability.

Significant attribute improvements take development time (3+ years). The targets for the 2018 refresh were set over two years ago and receive only minor updates as a result of competitive data...based on what is achieveable, on a cost, timing and quality perspective.

 

[Weather Man]

If you have a pulse, a paycheck and look at a Camaro, the deal is happening this time of year. A good sales manager can play with big rebates and make the trade in offer from a Ford dealer look like shit.

 

[Khell86]

It just goes to show you how important price is. People are getting 2SS camaro's for 37K. You'd have to be dumb to not take a deal like that.

 

[Bullitt]

It just goes to show you how important price is. People are getting 2SS camaro's for 37K. You'd have to be dumb to not take a deal like that.

But they're also 2016 models that are already a year old and won't have resale value like the 5th gens because of the current Camaro situation. Once all that leftover stock is eventually on the streets it's not gonna help anyone if they ever want to get rid of theirs.

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