Mustang takes 2018 sales crown over Challenger and Camaro

[EcoVert]

When are you picking up a Camaro?

Picked one up today at Walmart but I layed it back down on the shelf then got the red s550 instead.

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[EcoVert]

Wonder where all the camaro trolls are

 

[SVTSNAKE355]

Wonder where all the camaro trolls are

on suicide watch.

 

[loco_GT350]

The most stunning thing to me from the data is that the Challenger sales have continued to grow year over year (except for the slight dip from 2015 to 2016) for the last 10 years. Challenger sales are still continuing to grow which is pretty incredible for a 10 year old platform. If I am Ford or GM I would thinking about what I need to do to refresh my line to get it growing again. At least for the case of the Mustang they have way outsold the competition from 2015 through 2018 so maybe sales are declining as they have somewhat saturated the market for Mustang buyers.

 

[EcoVert]

Just imagine if Ford actually tried hard advertising the Mustang!

The most stunning thing to me from the data is that the Challenger sales have continued to grow year over year (except for the slight dip from 2015 to 2016) for the last 10 years. Challenger sales are still continuing to grow which is pretty incredible for a 10 year old platform. If I am Ford or GM I would thinking about what I need to do to refresh my line to get it growing again. At least for the case of the Mustang they have way outsold the competition from 2015 through 2018 so maybe sales are declining as they have somewhat saturated the market for Mustang buyers.

If Ford would advertise Mustang even half way as aggressive as FCA does Challenger sales would be a lot higher

 

[edco]

December 2017: 7,714
December 2018: 4,392 -43%

That's a problem...

I cannot find S550 V6 sales data for 2015, 2016, and 2017 to prove a guess.
My guess is a good part of the -43% is the elimination of V6 entry level Mustang.
@$24K no builder ever offered as much value as the S550 V6.
I drove one at the dealer out of curiosity, It took 60 seconds to decide to buy it.
Possibly, a lot of buyers were captured the same way.
The $24k thing being the x-factor.

 

[JaxChris]

The v6 convertible likely accounted for 90% of Mustang fleet sales and 35% of total volume for those years. GM tried to get out of fleet sales and they reversed that move after a horrible 2017 which forced them to spend way more on incentives than they planned. Ford needs a 24k MSRP (20k high volume fleet) Mustang again to get those sales back.

But the lifestyle vehicle market as a whole did shrink due to bottomed out interest rates in 2017 and rapid rising rates in 2018.

 

[okfoz]

Out of the 3, The mustang is still the freshest design.
Although Camaro did have an update in 2016, only 1 year after the Mustang, the new Camaro looked too similar to the previous generation to really garner new interest. he General really shot themselves in the foot there, they should have changed it more than they did...
The Challenger sales however surprises me, The design is a decade old, but it still looks good. They are contently reinventing it and making it faster, with wide body trims, new hoods, faster engines, The Demon is a great idea just to get people in the door, they might not sell many, but bodies in the door means sales on the floor. The Scat pack is a great bang for the buck too.. It is a large car however, so although they are pitted against each other, it is a large car, and really a slightly different segment than the Mustang or Camaro.

 

[Hack]

The most stunning thing to me from the data is that the Challenger sales have continued to grow year over year (except for the slight dip from 2015 to 2016) for the last 10 years. Challenger sales are still continuing to grow which is pretty incredible for a 10 year old platform. If I am Ford or GM I would thinking about what I need to do to refresh my line to get it growing again. At least for the case of the Mustang they have way outsold the competition from 2015 through 2018 so maybe sales are declining as they have somewhat saturated the market for Mustang buyers.

Yeah it's scary that the Mustang might end up even bigger and heavier than it currently is. I think part of the lesson from Challenger is you don't need to redesign the exterior every couple years if you have a really good design.

 

[okfoz]

But the previous generation Mustangs lasted on average 10 years or so... Gen 1 went from 64-73, Mustang II was 74-78 The Fox went from 79-93, then 94-04, and the S197 5th gen was 05-14... The S550 I will be around until 2020, which is the shortest of all the generations except for the Mustang II. Granted they are changing the designation from S550 to S650, so I suspect possibly not quite as drastic as the S197 to S550, but some changes are coming. I suspect that the new S650 may be more of a platform where they can make changes kind of like what GM and Chrysler has done with the Camaro and Challenger platforms which makes a variety of cars.

 

[Chameleon]

Nice.

 

[95CobraR]

The OP's posting helped me update numbers that go back to the original Mustang:

Here is one total production number:
Mustang (1965-2018) 9,680,589
Camaro (1967-2018) 5,443,582

 

[Twin Turbo]

But the previous generation Mustangs lasted on average 10 years or so... Gen 1 went from 64-73, Mustang II was 74-78 The Fox went from 79-93, then 94-04, and the S197 5th gen was 05-14... The S550 I will be around until 2020, which is the shortest of all the generations except for the Mustang II. Granted they are changing the designation from S550 to S650, so I suspect possibly not quite as drastic as the S197 to S550, but some changes are coming. I suspect that the new S650 may be more of a platform where they can make changes kind of like what GM and Chrysler has done with the Camaro and Challenger platforms which makes a variety of cars.

Latest industry rumors point to 2022 (23MY) being the introduction of the S650. However, S650 is expected to utilise much of the architecture (not quite platform sharing) with the '20 Explorer and Lincoln Aviator (which are now RWD based with AWD options)

 

[okfoz]

An AWD Mustang might be interesting...

 

[95CobraR]

Latest industry rumors point to 2022 (23MY) being the introduction of the S650. However, S650 is expected to utilize much of the architecture (not quite platform sharing) with the '20 Explorer and Lincoln Aviator (which are now RWD based with AWD options).

I am not sure that I like this direction as it seems to be a heavy "architecture". I'd certainly prefer a lighter V-8 pony car. The curb weight on the 2019 GT that I ordered is ~3800 lbs. The favorite old car that I own is a 1995 Cobra R at ~3300 lbs. (it has an old heavy 1971 iron 5.8L Windsor engine in it).

More recent production numbers (all shown above):

• 2012-2018 Mustang: 628,895 cars
• 2012-2018 Camaro : 519,658 cars

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