Sponsored

I don't get Fords Naming. (RE: Fusion Active rumors)

Schwerin

Well-Known Member
Joined
Jan 31, 2018
Threads
179
Messages
3,993
Reaction score
2,496
Location
Home
Vehicle(s)
2019 Mustang
Why bother keeping the Fusion name in the US? It doesn't fit the rest of the named branding of things that involve animals/nature/ranches? Same for Edge.

Ranger, patrols a nature reserve.
Bronco, Maverick, and Mustang, animals you can find in nature
(Thunderbird would have fit here if they used that name instead of the Mach-E as a legendary animal from Native Americans)
Escape to, Explore, go on an Expedition. Things you do in Nature.
Lightning (and perhaps Thunder for an SUV) as things that occur in nature.
Ford Everest - A place in nature.
Ford Puma

Fusion, Edge, Mach-E and Raptor really don't fit into the naming scheme.

Replacing Edge with Everest, and the Mach-E having been branded Thunderbird would have fit much better. I'm not sure what better name to give the Fusion Active, Perhaps Taurus, Lynx or Territory.
Sponsored

 

m3incorp

Well-Known Member
Joined
Feb 6, 2020
Threads
22
Messages
4,210
Reaction score
2,721
Location
Georgia/Colorado
First Name
James
Vehicle(s)
2019 Mustang GT Premium with Roush Phase 2, 2017 Corvette Z06, 2018 Subaru WRX, 2015 VW Golf, 2015 Ford Fusion
Having a slow day🙂
 
 




Top