SVTSNAKE351
Well-Known Member
I find that hard to believe. As I recall people were not interested in buying a camaro or trans am, and it showed in the sales department. The car was a flop. The new one dam near is a flop.:lol::lol::lol::ford:Here’s a place where I can add some REAL information because I was there, in the room while these decisions were made. I’ve had this discussion on Camaro6 a few times. The 1997 - 2002 Camaros were awesome vehicles for their time, yet there was no 2003 - 2009. Why? Main reason is a combination of new fuel economy regulations and NHTSA crash regulations plus a general lack of cash within the company. It was time for a major update on Camaro. The F-Body platform was not capable of passing the upcoming crash requirements without a ridiculous amount of investment. So we in Product Planning started looking for existing RWD platforms that could take the Camaro and Firebird. The most obvious was the Sigma platform that launched the then new CTS. Two problems...too expensive to make a reasonably priced Camaro / Firebird and plans for upcoming vehicles off Sigma (STS, SRX, two other vehicles that eventually never happened) meant there wasn’t enough volume left to add Camaro / Firebird. So even though Sigma was everybody’s favorite for a new Camaro / Firebird, there was no way it was going to displace a Cadillac model for volume and adding a second production module made zero economic sense.
So, next option was to look down under. The Zeta platform in Australia that produced the Holden’s Monaro. One HUGE problem. Because of some import laws which I still to this day don’t really understand, import volume was capped at either 30k or 60k per year. I honestly can’t remember which. Eventually, we did import Pontiac GTO which was just a badge job on the Monaro (plus putting the steering wheel where it belonged). When Pontiac got chopped, that car became the Chevrolet SS. It was capped for volume, but that was fine for those cars. Eventually, after the Camaro Concept car was shown, the decision was made to install a duplicate module of the Zeta platform in Oshawa, Ontario, Canada and the 5th Gen was revived for 2010.
That, my friends is the Readers Digest version of the hole in Camaro’s history. It pretty much boiled down to finding the right architecture to build a reasonably priced car that could meet all the new regulations.
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