CITRUS Ford in Ontario sometimes have some decent deals I think...my base 2016 was at 32k before ttl but sometimes I see them list some GT's for as low as 29k but probably have to read the fine print...I bought mine in the fall of 2015 when the 16's were coming out...
Of course if your friend can wait a little I am sure there will be better deals/incentives towards the end of cycle before and when the 2018's start rolling in.