The Navigator is killing it right now. They can't figure out how to make them fast enough and at $100k each, I'm sure their margins on them are extremely nice.Lincoln will be axed eventually. IMO. There’s no real business case for it as Ford refuses to do what really needs to be done with that brand. There’s no aspirational vehicle such as a Coupe/convertible in their lineup. German brands are selling them in decent numbers but yet Ford won’t go there for Lincoln. Then you also need to build exciting luxury vehicle that are not only high style but need substance too. Cadillac has been dong this and yes it’s still not there yet, but it’s far closer than Lincoln has been in over a decade.
I'm not trying to poke at you but a lot of this is very misguided.Generally I’m pissed that since the change in government here and the”I don’t give a crap about the environment or the future”mentality, auto companies are starting to push the SUV’s and crossovers again. Saying coupes and sedans aren’t selling. Tell that to the Germans, tell that to the japanese. I work for Toyota, Camry’s are still selling very well because they are redesigned, look good and offer great content for the money. The Fusion is a great car, you know why it’s not selling? Because the dash and interior still look like my 2013! The engine and driveline are terrific and the AWD option is a major plus for me. Toyota and BMW just spent hundreds of millions on the new Supra and Z4whichnBmW will sell very well and Toyota may do the same with the Supra, unlike the Toyota 86. People will buy whatever product you make if it’s marketed correctly and offers things that are unique and high content. I’m not an suv guy. I MAY want a Bronco, but I’d be far more interested in a Fusion AWD sedan that is styled well, has good performance and offers a beautiful cabin. Not that I should have to say this but I LOVE my Mustang and want more cars like that from Ford than SUVs like the Explorer!
The five "architectures" are:So,
Taurus/Explorer (Unibody) (that's why the Explorer is going back to RWD platform, the Taurus is gone)
Bronco/Ranger (Body on Frame)
Expedition/F150 (body on Frame)
So where does the new Mustang fit here? The new RWD/4WD Explorer platform (presumably from the Everest?)
srx/xt5 has been there best seller for years. last year caddy sold 3x more of those than escaladesThis is how Cadillac has done it for years. Nothing else sells well enough to keep the brand alive aside from the Escalade, and now the Navigator is the top dog.
comments like this are why I wish there was a down vote button or dislike option or something for posts. what an unfounded claim to make and simply ignorant.Generally I’m pissed that since the change in government here and the”I don’t give a crap about the environment or the future”mentality, auto companies are starting to push the SUV’s and crossovers again. ]\!