Ford Mustang ads banned in UK!

Discussion in 'Mustang S550 General Forums' started by marks, Oct 24, 2018.

  1. marks

    marks Well-Known Member

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    Pathetic

    https://www.bbc.co.uk/news/business-45957673

    Ford, Fiat and Nissan ads banned for dangerous driving

    Three different carmakers have had ads banned for encouraging unsafe driving.

    Two ads for Ford Mustang cars fell foul of the Advertising Standards Authority (ASA) after viewers complained that they showed driving as a way of releasing anger.

    The ASA also ruled against a Nissan Micra ad which it said depicted driving at excessive speeds.
    It also banned an ad showing four Fiat models because, it said, "speed was the main message of the ad".
    Ford said it had intended to show the Mustang as "the antidote to a dull life", while Nissan said its ad did not condone speeding and Fiat said its ad did not represent real-life driving conditions.

    The Ford ad, shown in cinemas and on the firm's YouTube channel, quoted a Dylan Thomas poem urging viewers to "rage against the dying of the light", while showing typical office frustrations such as a jammed photocopier and spilt coffee.

    Ford told the ASA that the word "rage" was not used to convey anger or aggression, but passion and enthusiasm. The ads did not show any scenes of road rage, it added.

    However, the ASA said the ad depicted characters releasing their anger while driving a Mustang and that the poem reinforced that "by encouraging motorists to drive in an aggressive manner".



    'Fantastical' scenes

    The Nissan ad, shown on TV, showed a car braking after a pedestrian stepped in front of it. Nissan said the purpose was to demonstrate the car's "intelligent technology and safety features".

    It added that the driver shown was "at all times driving within the applicable speed limits".

    However, the ASA said there was no indication in the ad of what those limits were. It said the ad "implied the character had increased the speed of the vehicle because they were in a rush".

    Fiat's ad, seen on YouTube, featured cars driving on a track which the carmaker said was "designed to emulate the Hot Wheels children's toy cars game".

    It said the ad was not targeted at UK consumers and was "fantastical in nature".

    The ASA said the ad had been served to UK consumers and the association with Hot Wheels "would not be immediately obvious to or understood by many consumers".

    The watchdog added that the ad "portrayed the cars racing and being driven in a manner that condoned or encouraged unsafe or irresponsible driving".
     
  2. THISELDO

    THISELDO Well-Known Member

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  3. PeterE

    PeterE Well-Known Member

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    Here it is:
     
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  4. Kristian87

    Kristian87 Super Moderator
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    Crying shame. I may raise a complaint that it's been banned! I thought it was a clever and relevant ad.
     
  5. SteveS

    SteveS ...Bon Scott Land...

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    I read there were 12 complaints (Facebook, so may be sh*te). Of course some object to the very sight of a 5.0 before we even suggest a link with rage...
    I guess the days of arty advertisement are gone, due to the risk of snowflakes not getting it ;)
     
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  6. Gregs24

    Gregs24 Well-Known Member

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    Reminds me of this one - more people saw this than would ever have been the case if it hadn't been 'banned'

     
  7. PeterE

    PeterE Well-Known Member

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    And this one:
     
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  8. Petroleum Jesus

    Petroleum Jesus Well-Known Member

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    The real tragedy in modern society is that people have lost all sense of nuance. This commercial certainly has some strong overtones that suggest that driving your mustang is a good outlet, or form of anger management. Perhaps you can take issue with the approach to marketing, but to equate that to encouraging aggressive driving is lunacy.

    Welcome to the internet, where everything is black/white and us against them :crazy:
     
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  9. sdiver68

    sdiver68 Well-Known Member

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    Great commercial! Run it here!
     
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  10. Twin Turbo

    Twin Turbo Super Moderator
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    Can you imagine the fits of rage the ASA would have if they saw this advert? :cwl:

     
  11. Noggles

    Noggles Well-Known Member

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    I give the UK 10 years max before they regulate themselves out of existence at this rate.
     
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  12. Cobra Jet

    Cobra Jet Well-Known Member

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    Sooooo....

    Porsche, Audi, BMW, Alfa Romeo and (insert others here) don’t show spirited driving ads at all in the UK?
     
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  13. swooshdave

    swooshdave Well-Known Member

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    Aren't people more concerned with this statement? If anything maybe false advertising? :bandit:
     
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  14. NoVaGT

    NoVaGT Well-Known Member

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    What has happened to the British? Churchill is spinning in his grave.
     
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  15. Rickycardo

    Rickycardo Well-Known Member

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    Haven't cared about England since 1776
     
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  16. GW65

    GW65 Well-Known Member

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    This is what we used to have when I started driving (admittedly the best part of 40 years ago!):
     
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  17. Hack

    Hack Well-Known Member

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    Those same forces are at work here and would love to ban lots more than just commercials.

    Your vote counts.
     
  18. Ebm

    Ebm Well-Known Member

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    And I always thought the Brits had more of a sense of humor... Whoops :cwl:
     
  19. ShelbyGT350

    ShelbyGT350 Shelby GT350

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    More European Liberal Political Correctness BS!
     
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  20. Silver Bullitt

    Silver Bullitt Well-Known Member

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    Priceless!
     
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