Ford is now referring to he Mach-e as "The Mustang" in its ads.

[noac]

Mach e is an insult to the 55 years of heritage and those owners who have supported Ford through thick and thin with their hard earned money. Horrible thing to do Ford. Hurtful for lots of us. The vehicle itself, whatever.....but should have no relationship with the pony car many of us have loved for decades. Farley...listen up..now is your chance to be a legend in Mustang folklore and change the name. John Clor gets paid a ton of money to go out to events throughout the year, communicate with enthusiasts about what they like and don’t like about the Ford brand, and bring it back in house. Either he didn‘t do that, or Ford didn’t listen. I have never met a Ford enthusiast who supports sharing anything about our pony car with an SUV, let alone an electric one. RIP Gale Halderman.

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[Stam616]

Tried to find the ad on youtube but Today was first time I saw it on TV and then seen it several times. They dont even show the mustang as we know it they only show the Mach-E and refer to it as the mustang. They say something along the lines of we improved the mustang and gave it.... then show the Mach -E. They dont mention Mach-e anywhere in the ad just "The Mustang"

I know in other posts people have said the next mustang as we know it will likely be a 8 year model. If the Mach-e takes off and since the Mustang is Fords last car they are making (fusion is on way out next year). How long till the Mustang we know and love is gone? I know this topic has been covered several times to a degree but seeing that ad today sorta made it real that the time is closer then any of us wants to admit. I have a feeling the s650 will be the last Car type mustang we see. I mean if Ford themselves are now publicly calling the Mach-e "the mustang" in their ads, it wont be long I feel. I was on fence about weather I would buy a s650 but I think I just might and enjoy the last ride.

I said this from the beginning. The next gen coupe will be the last because Ford wants to sell crossovers and SUVs. They and other primarily American companies are pushing SUVs and crossovers so they are brainwashing the public into wanting these things. Before I hear “people have free will- they buy what they want”- that’s load of crap. Marketing informs consumers and advertising makes them want what manufacturers are selling.

How many Mustang commercials do you see on TV? How many ads for Sports sedans or coupe do you see by American manufacturers? I’ll tell you. Hardly any. A few Challenger and chargers ads. Never Camaro, pure Mustang or Ford Fusion ads. Ford decided after 2012 that they were going back into the SUV business which is why the 2020 Ford Fusion looks very similar from the 2013 model. Would YOU buy a car that looked practically identical to one from 2013? I think not. With all it’s faults, Dodge redesigned or evolved their cars- making the interiors look far better then the previous models and refreshing the exteriors enough to give them large returns appeal. Yet Mustang still outsells all of those competitors, even without marketing- but the sales are a small part overall from the SUV and crossovers Ford makes which are more profitable per unit. I’d be very surprised, if we get a classic long hood /short deck Mustang coupe after 2028- no matter what’s powerplant is utilized.

 

[Stam616]

Lol! I love this way of thinking.
I’m getting a bright orange Mach-E GT for the wife. I’ll be the guy dusting you at the light hitting 60 in 3sec.
Mustang is a feeling/performance value not just a 2-door couple only.

That’s certainly your opinion and that’s cool. Mustang however, is not just a name which equals performance so who cares what it looks like. The Mustang has always been a coupe. Long hood, short deck, a bland of American and European styling. It’s a performance car but also a lifestyle car. It’s still a CAR though, not an SUV or “Crossover”.

Would I get a Mach-E for myself? Probably not. Would my wife want one? Well she loves the coupe but the crossover would be more practical for her and have the Mustang name so yeah, I think she’d get one. I think she and other men and women who think differently or don’t have the history with these cars will buy this. For me I’ll get the coupe until they stop making it. It could have a 6, 8, hybrid or full electric powerplant. It could have AWD, but if it’s still a coupe in the traditional sense. Ford can take my money lol.

 

[Shadow277]

I said this from the beginning. The next gen coupe will be the last because Ford wants to sell crossovers and SUVs. They and other primarily American companies are pushing SUVs and crossovers so they are brainwashing the public into wanting these things. Before I hear “people have free will- they buy what they want”- that’s load of crap. Marketing informs consumers and advertising makes them want what manufacturers are selling.

How many Mustang commercials do you see on TV? How many ads for Sports sedans or coupe do you see by American manufacturers? I’ll tell you. Hardly any. A few Challenger and chargers ads. Never Camaro, pure Mustang or Ford Fusion ads. Ford decided after 2012 that they were going back into the SUV business which is why the 2020 Ford Fusion looks very similar from the 2013 model. Would YOU buy a car that looked practically identical to one from 2013? I think not. With all it’s faults, Dodge redesigned or evolved their cars- making the interiors look far better then the previous models and refreshing the exteriors enough to give them large returns appeal. Yet Mustang still outsells all of those competitors, even without marketing- but the sales are a small part overall from the SUV and crossovers Ford makes which are more profitable per unit. I’d be very surprised, if we get a classic long hood /short deck Mustang coupe after 2028- no matter what’s powerplant is utilized.

This is wrong. Marketing does exactly it's definition; it finds out what consumers want. Millieniels and Centeniels want SUVs, trucks, and if they can't afford those, Cross overs. These soy boys and "strong independent women," are commanding the market, not us. Then advertising kicks in to show us that women pilot the Millennial Falcon while Han Solo (soy boys) take the back seat (Thanks Nissan Rouge!) Remember banning finger guns and God forbid a kid shapes his Poptart into a gun? Now those soy boys are the clientel, and muscle cars are just barbaric.

 

[Ace]

I dont understand this mind set. The mustangs not going anywhere mindset... why is it not? FORD has already killed off every single car they make, cars that sold better then the mustang. Why would they not kill off the mustang? They are already starting too its right in front of your eyes. The name might not go anywhere but I did not buy a name I bought a gas powered performance car with two doors. I did not and do not want to buy a 4 door electric performance soccer kid hauler.

They are still selling about 100k Mustang a year. It's the best selling sportscar worldwide. It's their Halo car for a lot of markets that get's people to the store, even when they might end up with a different vehicle.
Bread and butter cars are getting killed, because nobody really cared for them. The customers of these cars are following the trend of going from sedans to SUVs for the family, they are not loyal to brand but most likely look for the best value for the money. But customers of a regular Mustang still care about getting a Mustang. As long as there is a demand for a 2-door coupe, it will stay.

 

[Excelerater]

Yes...the stock market...because that's a good indicator to follow. Memba the dotcom boom...yeah I memba. Memba the housing bubble...yeah I memba. Memba the Roaring 20's?


...well, no, because I'm not 100.

Nothings perfect but if you stuck with it you came out on top...
member march when the market hit 19000 and now it 29000

 

[Stam616]

This is wrong. Marketing does exactly it's definition; it finds out what consumers want. Millieniels and Centeniels want SUVs, trucks, and if they can't afford those, Cross overs. These soy boys and "strong independent women," are commanding the market, not us. Then advertising kicks in to show us that women pilot the Millennial Falcon while Han Solo (soy boys) take the back seat (Thanks Nissan Rouge!) Remember banning finger guns and God forbid a kid shapes his Poptart into a gun? Now those soy boys are the clientel, and muscle cars are just barbaric.

I’ve been in sales and marketing for over 30 years. What you’re describing is incorrect. Marketing looks a a trend, yes, but it also exploits a trend to then steer the market. People always wanted big cars/trucks. They equate size with safety which today isn’t always the case due to advancements in technology and capabilities.

 

[Brian@BMVK]

Grossly overpaid MBAs that don't understand product running amok at Ford Motor Co. The stories just make you shake your head.

 

[Briebee72]

They are still selling about 100k Mustang a year. It's the best selling sportscar worldwide. It's their Halo car for a lot of markets that get's people to the store, even when they might end up with a different vehicle.
Bread and butter cars are getting killed, because nobody really cared for them. The customers of these cars are following the trend of going from sedans to SUVs for the family, they are not loyal to brand but most likely look for the best value for the money. But customers of a regular Mustang still care about getting a Mustang. As long as there is a demand for a 2-door coupe, it will stay.

Yeah but ford sells about 6 million vehicles a year. What is 100k? If the Mach-E comes out and sells 1 million you dont think ford will drop the coupe? Saying something is the best selling what ever means very little. The sports car market is dieing all over. so if something is the best selling in a market place that is only 1% is that really awesome thing? I mean that is sorta like when you see a commercial that says well natures made is the best selling vitamin in the world ....among pharmacists... that recommend vitamins... that work for the US... on sundays... and are female...

Ford does the same thing the Mustang is the best selling sports car world wide at 100k among sports cars with 2 doors that are rear wheel drive that make this horse power..... I mean its a very narrow field to be the best of. In comparison The honda civic sells about 350k a year on average in the US alone. And about 2 million world wide. Ford sells 1.1 million f-150s as well. 100k is in global corporate world not a big number. and Toyota slaughters then all with the highest cars sales of any company year after year with a corolla sold every 15 seconds of every hour of every day. so yeah I know we love our mustangs but they could very easily be cancelled after the mach -e takes off. or most likely become a specialty car that is sky high priced and out of most peoples budgets like what Honda does with the NSX only selling less than 200 a year

You also have to look at most performance cars come from racing and the parts are developed through racing. And with everyone dropping gas powered racing teams..... well you know.

 

[Interceptor]

no more Musgangs, no more manuals, oh crap. Got go out and buy some and put them up!!!

 

[Shadow277]

I’ve been in sales and marketing for over 30 years. What you’re describing is incorrect. Marketing looks a a trend, yes, but it also exploits a trend to then steer the market. People always wanted big cars/trucks. They equate size with safety which today isn’t always the case due to advancements in technology and capabilities.

You just said it yourself, making me correct. The company doesn't steer the market. The market finds out what consumers want which, yes, they kind of steer the market but only because it is completely dependent upon consumer wants. According to Arizona State University (one of the top business colleges in the world), the first rule of marketing is that the consumer is always right. Consumers want trucks and cross overs? Marketing finds that information and tells the company to make them. Consumer now buys those products.

 

[Bikeman315]

You just said it yourself, making me correct. The company doesn't steer the market. The market finds out what consumers want which, yes, they kind of steer the market but only because it is completely dependent upon consumer wants. According to Arizona State University (one of the top business colleges in the world), the first rule of marketing is that the consumer is always right. Consumers want trucks and cross overs? Marketing finds that information and tells the company to make them. Consumer now buys those products.

Well after a 45 year career in sales and marketing I can tell you that to a degree you are both right, and wrong.

Examples, Beta vs. VHS video tapes. Beta was always better but lost to the marketing of the VHS camp. The consumer just wanted a compact videotape. They got what was pushed on them.

Plasma TV vs. LCD. Easy one, Plasma was significantly better, always was. Only todays OLED sets are actually better. So how did LCD win? Marketing. Screen frozen imaging. Sunk the plasma market.

Now marketing in reverse. VHS recorders in color. The factory pushed them on us. Marketing said consumers didn't want them. They were right. We took a bath closing them out.

As far as SUV's this ballgame started a long time ago. My wife's first was a 98' Explorer. She currently has a Escape and we may look at the Mach-E. The market took a long time to turn to them. Will we ever go back to sedans? Who knows. 2 door coupes? Highly unlikely. The Mach-E is the 4 door sedan for the 21st century.

 

[Briebee72]

Well after a 45 year career in sales and marketing I can tell you that to a degree you are both right, and wrong.

Examples, Beta vs. VHS video tapes. Beta was always better but lost to the marketing of the VHS camp. The consumer just wanted a compact videotape. They got what was pushed on them.

Plasma TV vs. LCD. Easy one, Plasma was significantly better, always was. Only todays OLED sets are actually better. So how did LCD win? Marketing. Screen frozen imaging. Sunk the plasma market.

actually.... LOL vhs won cause it was cheaper and recorded longer and the um... adult industry used it. Basically anything sony comes up with media wise always failed against lower cost alternatives. beta lost to vhs, mini disk lost to cds, dat lost to cassettes, memory stick pro lost to sd cards... and so on. Hell sony is still trying with XQD cars they dont learn that people don't want high cost low capacity media because it is a few tad bits better then the other in quality. I dont care how good your marketing is if the products dont support the spending of the cash.

Only thing sony won on was blu ray over HDDVD for the same reason they always lost. HDDVD was the better format but blu ray was cheaper and larger storage and the porn industry picked it. sooo... sony finally won cause they did what their competitors always did, cheap cost with higher storage. they also gave Toshiba 3 of their chip factories to bow out of hd dvd im sure that helped.

As for plasma.... ever pick one up? flippin heavy suckers cause of their glass screens. They cost more. Used 5 times the power and would get screen burn in. No marketing needed they killed themselves.

Generally in any consumer electronic format war the cheaper version that gives the most wins. and as for media its what ever format the porn industry goes with typically was what made it to mass market.

As far as marketing the only company to truly figure it out is apple. They are marketing geniuses. They are the only company who has consistently sold under powered under performing hardware and people buy it up buy the bucket loads and for 2 to 3 times the costs of competitors. You put any mac next to a windows pc and its 1/3 the specs and 3 times the cost and people snap them up not to mention they are not compatible with most anything.. marketing genius I tell you.

and yes yes we are off topic and I dont care LOL Its my thread I love these conversations .

 

[Bikeman315]

actually.... LOL vhs won cause it was cheaper and recorded longer and the um... adult industry used it. Basically anything sony comes up with media wise always failed against lower cost alternatives. beta lost to vhs, mini disk lost to cds, dat lost to cassettes, memory stick pro lost to sd cards... and so on. Hell sony is still trying with XQD cars they dont learn that people don't want high cost low capacity media because it is a few tad bits better then the other in quality. I dont care how good your marketing is if the products dont support the spending of the cash.

The points you mentioned certainly didn't help Beta, but it was the deal between Matsushita and RCA that sealed the deal. At the time RCA was #1 and Sony/Sharp camp could not compete with RCA & Panasonic camp. I know because I worked at Panasonic at the time and saw it all go down.

As for plasma.... ever pick one up? flippin heavy suckers cause of their glass screens. They cost more. Used 5 times the power and would get screen burn in. No marketing needed they killed themselves.

Hell yeah. Far more than I care to remember. Yes they were heavy but we also had rear projection in those days and they were far heavier. They did use more power but not 5 times as much and certainly not enough to make anyone choose one over the other. The killer was screen burn which really wasn't an issue but the LCD camp locked onto it and wouldn't let go. But performance is where the plasmas shined. Compared to a plasma the best blacks a LCD TV could produce were gray. And the screen lag was terrible. In both cases marketing and merchandising won out over product quality.

 

[Sivi70980]

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