Ford Axing all cars except Mustang and Focus Active Crossover in North America

[Fatguy]

Well at the very least this might explain some personnel changes at Ford... :shrug:

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[Bay1Stang]

Ballsy. I think Ford is making the right move. It's hard to see sedans making a comeback. If Ford can position itself as the top trucks and SUVs brand then they will be doing very well for the foreseeable future.

edit: Lot of mention of gas prices. Ford wouldn't be doing this move if they weren't planning also on making more fuel efficient engines.

 

[DANA44]

I wonder if the Mustang will stay at Flat Rock with the loss the the Fusion production there.

 

[Davy_Baby9]

Think about all of the lost jobs.

 

[seth21w]

Never had interest in any ford vehicle except 3 in this order, mustang ranger and f150 but only the lightning and ive owned several of each. Everything else is for the birds. But im a young male mid 30s, women love them fusions!

 

[BmacIL]

Ballsy. I think Ford is making the right move. It's hard to see sedans making a comeback. If Ford can position itself as the top trucks and SUVs brand then they will be doing very well for the foreseeable future.

edit: Lot of mention of gas prices. Ford wouldn't be doing this move if they weren't planning also on making more fuel efficient engines.

Which would be more fuel efficient in a sedan than a crossover. If there's an economic downturn or gas prices shoot up, people will spring for what they need (efficient, quite practical) vs what some want (efficient for what they are, very practical, riding higher).

There is zero reason to stop selling a product that is profitable and has a very significant market size.

 

[emcee1011]

I spend all day with computers in IT and you just pained a very depressing future to me.

I get a lot of enjoyment out of driving a car myself with a manual, and the idea of everything being silent, automated and little or 0 information from me is VERY depressing to me. Not even in a sarcastic way. I see the future as VERY depressing, bright and shiny place.

I'm 27 and I couldn't agree more. I'm afraid of the "future" automobile.

 

[itguy08]

Indeed. People seem to forget exactly what national $4/gallon of gasoline did for truck and SUV sales.

It's a whole different game when your SUV struggles to get 10 MPG and the car gets 25-30 MPG. Payback is short.

But when your CUV gets 22-28 (Escape) you really are not searching for that 30-35 MPG $hitbox.

I still think they should have at least kept the Fusion. It's a really nice car that unlike the Taurus (which started out awesome) didn't die on the vine.

 

[Bay1Stang]

Which would be more fuel efficient in a sedan than a crossover. If there's an economic downturn or gas prices shoot up, people will spring for what they need (efficient, quite practical) vs what some want (efficient for what they are, very practical, riding higher).

There is zero reason to stop selling a product that is profitable and has a very significant market size.

The MPG difference is as drastic as it was when gas was $4 a gallon. I'm sure Ford will cut it close enough that people will still choose SUV over sedan.

It's profitable, but obviously they're betting they'll be more profitable without sedans.

 

[texasboy21]

I'm 27 and I couldn't agree more. I'm afraid of the "future" automobile.

Im 29 and have gotten over my fears. Us car guys will continue to enjoy our hobby and passion, we will just be fewer.

I assure you, race tracks will still exist. Drive your electric car to the office, and drive your gas guzzling Mustang on the weekends at the track (its more fun there anyways). :cheers:

 

[BmacIL]

The MPG difference is as drastic as it was when gas was $4 a gallon. I'm sure Ford will cut it close enough that people will still choose SUV over sedan.

It's profitable, but obviously they're betting they'll be more profitable without sedans.

If sedans were a small market I'd agree with you. Small markets with profit, albeit very low margins, are the kinds of markets where you question staying in. They become a distraction and drain on the high volume & profit products.

Honda and Toyota just launched brand new Accords and Camrys. They are selling very well.

 

[EcoVert]

This is the only thing that will stop the head long rush for all suv line up


Trump’s Fiddling With Fuel Economy Standards: Blocked
David TracyMonday 2:25pm


201

21


A United State Court of Appeals in New York just blocked the Trump Administration’s attempt to continue delaying penalties associated with automakers failing to meet federal Corporate Average Fuel Economy targets.


https://jalopnik.com/tag/epa

 

[Bay1Stang]

If sedans were a small market I'd agree with you. Small markets with profit, albeit very low margins, are the kinds of markets where you question staying in. They become a distraction and drain on the high volume & profit products.

Honda and Toyota just launched brand new Accords and Camrys. They are selling very well.

Yeah, the Japanese domination is probably another reason Ford left the market. They can't compete. And why would they if the Sedan is heading towards an inevitable irrelevance?

I mean it's still a big market, but all signs show it in a sharp decline.

 

[itguy08]

I mean it's still a big market, but all signs show it in a sharp decline.

This. Head over to goodcarbadcar.net and look at the sales data. Sedans and small cars from everyone are in decline and have been for a while now.

 

[thehunterooo]

Think about all of the lost jobs.

Jobs? Hahahahaha. The only thing that matters is getting money in the shareholder’s pockets.

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