I'm on my 2nd Fusion lease now. First was a '14 Energi model. Not sure what I might lease next... if anything. After being a bit spoiled with Sync 3 and Android Auto, I don't think Lexus' prehistoric Enform system is going to cut it for me.Guess Ill get a Lexus when my fusion lease is up. That was easy...No interest in a crossover or suv.
There was a boom for a while with the 2013 redesign but... honestly, Fusion sales have slowed a bit. The 2017 got a subtle face lift with the headlights, dial-shifter, etc. But not much else has changed on the vehicle. And I guess US Ford designers are being forced to focus their attention on the truck, SUV, and crossover line-ups....Honestly, the thing I'm most shocked about is them axing the Fusion. Every perception I have of that vehicle is that is a solid vehicle that dealers couldn't replace fast enough with how quick they were selling. The buzz and market reception on that car when the redesign came out is clearly quantified by the number of those cars I see on the road even just driving two miles to the grocery store...
I started to suspect something was up when the Fiesta got a redesign for the European market and the US got the same tired Fiesta it's always had.
Especially the nicer and/or more loaded models end up sitting the longest these days. Base or just above base models tend to move the quickest. Most people just want a car with a touchscreen and/or a moonroof. While they'd like all the other safety and driver assist related extras, they usually don't want to pay for the higher trim levels and/or packages required to get them.Because right now it's not cost effective due to the low volume they are selling. I was reading that on average, those cars they are cutting sit on dealer lots an average of 85 days or something like that before they sell. If gas shoots up and demand rises, it can be profitable to sell them again.
The new Focus was announced as a 2019 model for overseas markets. The Focus will be killed in the US for roughly a year in the hopes that the EcoSport might be able to thrive. Then they might bring the new Focus back as a 2020 model to the US... just in time to introduce the Focus Active and then kill all their sedans shortly afterwards.Ford just unveiled the new Focus hatchbacks like 2 weeks ago, with the Focus ST and RS rumored to be coming soon. So I'm guessing this next Focus gen will be the last? (not counting the Focus Active crossver)
Didn't you notice the expanding "ST" line-up hitting the SUVs? The Edge ST, Explorer ST, etc.What the hell happened to "Ford Performance?"
They'll lose some, for sure. But you'd be surprised how many times I've seen people walk into the showroom set on getting a Focus. Then an hour or 2 later, I see them pulling off the lot in their brand new Escape.Ballpark amount I could dig up from online sources:
2017 Fiesta US sales: 45,000 units
2017 Focus US sales: 175,000 units
2017 Taurus US sales: 45,000 units
2017 Fusion US sales: 200,000 units
So does ford think the customers are going to just start buying SUV/crossovers/trucks instead of these? sounds like they are just going to loose a bunch of sales/profit by nixing these models.