Big Boss
Well-Known Member
- Joined
- Oct 28, 2015
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- Mazda6
Consider me thoroughly excited now
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Probably better reliability.My perspective on it is that you better have some very significant product differentiation if you're going to try to take on an established and very successful competitor with a cult-like following. Other than "more" or just besting it on a lot of things, what does it offer that you straight-up cannot get on a Wrangler?
This, 1000%.Probably better reliability.
Very true. As I said, it's a me-too product. I will say that the Bronco looks to have far better detail and finish than the latest Wrangler, but really I think a lot of it will come down to whether you're a Jeep person or a Ford person. I guess we'll see. Ford had the chance to undercut Jeep with pricing and failed (base Wrangler is cheaper).My perspective on it is that you better have some very significant product differentiation if you're going to try to take on an established and very successful competitor with a cult-like following. Other than "more" or just besting it on a lot of things, what does it offer that you straight-up cannot get on a Wrangler?
This is what we were buying. (Obviously a different kind of off roader.)There's always those, but what were the Ford people buying? The people who really wanted an off-roader were still buying a Wrangler.