Beware of idiots
The only obligation that I see is that if you accept and activate Ford pass, you incur a (i believe it was 2 year) obligation to keep it active. They give you Ford points as compensation for this. Furthermore the dealers are pushing people to activate because they get a monetary compensation as well from Ford. You wouldn't believe the resistance I got when I bought my latest Ford and flat out told them I wanted nothing to do with Ford pass or data collection. I told my salesman that as soon as I got the car home, I would be disconnecting the modem.Still not sure I buy into the contract theory.
How about those that buy a low mileage nearly new car privately. Even if the first owner was somehow tied into a contract with Ford, what about the second ?
Same question for those that buy new or lease through a (non Ford owned) third party - their contract is with the third party and not with Ford ?
So my point is that there is no contract or obligation unless you accept the terms and conditions of the Ford pass enrollment and activation. There is no such thing as a free lunch. If Ford is paying kickbacks to the dealer and providing the points to the end user, there is obviously a valuable thing being transferred. That thing is your data and personal information that Ford can pretty much do as they wish with it.