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2021 Mach 1 Logo - How the Ford Graphics Team Modernized A Classic

Grintch

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Spent more time and money on logo's and marketing than they did giving the mach 1 a unique 5.0 engine. Sad!!!!

Just slap some Mach 1 stickers on a GT350, drop the price $5K because it no longer says SHELBY, and make as many as people will buy to eliminate ADM and I am in. Use any damn font you want.
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AndrewT

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A hood scoop like the GT 500 has would have been suffice......

......or something like it.
A shaker would look nice but hurt drag but I would settle for the GT 500 scoop plus these should be 500 H.P. imo.
 

Esset

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Does anybody happen to have a mach 1 logo in vectors ? Thanks!

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Fishtales

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WITH ALL-NEW MUSTANG MACH 1, FORD GRAPHICS TEAM FACED SAME CHALLENGE AS ENGINEERS, DESIGNERS – HOW TO MODERNIZE A CLASSIC

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DEARBORN, Mich., June 29, 2020 – While the design and engineering teams were busy making the all-new Mustang Mach 1 the most track-capable 5.0-liter Mustang ever built, Dave Mahoney, Ford design manager, and his team of graphic designers were obsessing about how to modernize its classic logo.

Mahoney and his team drew inspiration from their design colleagues – as they were working on the new Mach 1’s interior and exterior – who were writing a new chapter of Mach 1 history themselves by paying homage to the vehicle’s past while looking toward the future.

“From a brand standpoint, that vintage Mach 1 logo has such a classic look, there was a lot that we didn’t want to lose,” said Mahoney. “The unique letters, the outline – it was important to keep those features. What we did do is make it more modern, which really suits the new car.”

The graphic design team incorporated an updated, bolder sans-serif font to achieve a more modern look. The nod to the past comes largely in the form of the playful letter styling, which includes the easily identifiable down-sized lowercase “h.”

“When a nameplate like a Mach 1 comes back, you need to play up the heritage, but we didn’t want this to be a retro badge,” said Dean Carbis, Ford chief designer. “We wanted it to be modern, while still calling back to the original. I think the team nailed it.”

The updated logo appears in various places on the new Mach 1, including on the hood stripe, front fenders and rear appliqué, on the strut tower brace under the hood, as well as inside on the door sills, digital instrument cluster and center stack touch screen during vehicle startup. An etched dash badge shows the new logo along with every vehicle’s unique identification number.

The limited-edition 2021 Mustang Mach 1 will arrive in U.S. and Canadian Ford dealerships next spring.


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Logo is nice. I wish the design team spent the time on the fog lights and had the summer interns provide 10 logos for the team to pick from and have the old design in their back pocket if they all sucked.
 

SemperFi

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Notice the subtle coloring, the tasteful thickness.

Let's see what Paul Allen's looks like...
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