2021 Mach 1 Logo - How the Ford Graphics Team Modernized A Classic

Discussion in 'Mach 1' started by Jarstang, Jun 29, 2020 at 9:43 AM.

  1. Jarstang

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    WITH ALL-NEW MUSTANG MACH 1, FORD GRAPHICS TEAM FACED SAME CHALLENGE AS ENGINEERS, DESIGNERS – HOW TO MODERNIZE A CLASSIC

    wdmp_200510_02507.jpg

    DEARBORN, Mich., June 29, 2020 – While the design and engineering teams were busy making the all-new Mustang Mach 1 the most track-capable 5.0-liter Mustang ever built, Dave Mahoney, Ford design manager, and his team of graphic designers were obsessing about how to modernize its classic logo.

    Mahoney and his team drew inspiration from their design colleagues – as they were working on the new Mach 1’s interior and exterior – who were writing a new chapter of Mach 1 history themselves by paying homage to the vehicle’s past while looking toward the future.

    “From a brand standpoint, that vintage Mach 1 logo has such a classic look, there was a lot that we didn’t want to lose,” said Mahoney. “The unique letters, the outline – it was important to keep those features. What we did do is make it more modern, which really suits the new car.”

    The graphic design team incorporated an updated, bolder sans-serif font to achieve a more modern look. The nod to the past comes largely in the form of the playful letter styling, which includes the easily identifiable down-sized lowercase “h.”

    “When a nameplate like a Mach 1 comes back, you need to play up the heritage, but we didn’t want this to be a retro badge,” said Dean Carbis, Ford chief designer. “We wanted it to be modern, while still calling back to the original. I think the team nailed it.”

    The updated logo appears in various places on the new Mach 1, including on the hood stripe, front fenders and rear appliqué, on the strut tower brace under the hood, as well as inside on the door sills, digital instrument cluster and center stack touch screen during vehicle startup. An etched dash badge shows the new logo along with every vehicle’s unique identification number.

    The limited-edition 2021 Mustang Mach 1 will arrive in U.S. and Canadian Ford dealerships next spring.


    Mustang_Mach1_2021_Logo.jpg wdmp_200510_02466.jpg wdmp_200510_02453.jpg wdmp_200510_02397.jpg wdmp_200510_02222.jpg wdmp_200510_00598.jpg wdmp_200510_00544.jpg wdmp_200510_00324.jpg wdmp_200510_00295.jpg wdmp_200510_02507.jpg
     
  2. OP
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    Jarstang

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    Compare to the 2003 Mach 1 Logo: 2003-Ford-Mustang-Mach-1-fender-ornamentation.jpg
     
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  3. Twin Turbo

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    Subtle changes......but I like them :like:
     
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  4. Mikthehun1

    Mikthehun1 Well-Known Member

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    Rear deck is hard enough to clean with just the GT nooks and crannies. I feel sorry for future Mach1 owners trying to get their fingers in between all those skinny letters :crackup:
     
  5. 2016 GT/CS Laila

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    Microfiber cloth and lots of detailer. Only problem I see is the loop in the letter "A".
     
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  6. Mikthehun1

    Mikthehun1 Well-Known Member

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    That's how I do mine now, it just takes as long to clean the 'GT' as it does to do the rest of the lid. I've contemplated getting an s197 style badge for easier cleaning. I also don't like wheels with more than 7 spokes, or weird shaped spokes (my stock blackout wheels). I basically won't buy anything that makes it harder to wash.
     
  7. Erik427

    Erik427 Well-Known Member

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    A hood scoop like the GT 500 has would have been suffice......

    ......or something like it.
     
  8. EcoVert

    EcoVert Well-Known Member

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    The changes look good subtle and tastefully done.
     
  9. Hi-PO Stang

    Hi-PO Stang Well-Known Member

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    Great pictures. I agree with the post about how well the Mach 1 graphics were done so well. I see Ford is putting chassis numbers on the Mach 1 like they did with the GT350. Should be a great car to own , but I don't want to wait until Spring.
     
  10. SINBUSTER007

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    most people will never notice the changes, nor care less what they are.
    i like the graphics, just need to see the whole palate of colors and options for the Mach and see where i be for owning one....
    or not owning depending on $$.
    they have a retro feel to them, i like that, was disappointed on no shaker but understand why and how it might have looked if they put it on....
    could go either way. if i can afford one i will buy one.
     
  11. JPC

    JPC Member

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    WOW I was so uninterested about the stripes on a performance car
    let's talk about........performance??
     
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  12. Mikthehun1

    Mikthehun1 Well-Known Member

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    Stripes account for 50 of the horse powers.
     
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  13. stangman638

    stangman638 Well-Known Member

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    Spent more time and money on logo's and marketing than they did giving the mach 1 a unique 5.0 engine. Sad!!!!
     
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