Do you notice this in car commercials?

Toyota (Camry) for the last few years has been doing commercials that make it seem like a performance/muscle car. They started with racing through a downtown on top of buildings. They even did it with a Prius during a Superbowl one year. Recently, in it's commercials, it has a very aggressive exhaust note. One, that actually sounds good. But, doubt it is real.

I would have to say it hurts the muscle car market sales. Those who might dip their toe in the sweet sweet waters of the Ford Mustang might believe they can have it all in a Camry without the stigma of a muscle looking car.

Even Nissan wants you to believe your car is in a Star Wars movie. Dodge/Jeep tried to put a batman symbol on a compass.

I would say at the end of day, we have the real thing that lives up to our real expectations (even with mods).

Any thoughts?

PS. Yes, I was in marketing at one time and have a minor in philosophy!

:cheers:

Got to love marketing. Remember the black and white Nissan Rogues that were marketed around Rogue one? I guess they were supposed to be 'special editions' but they didn't really have anything other than a badge and coming in a color that wasn't unique or anything.

Anyone who buys a car because they have a sponsorship deal with a movie is an idiot.

Kevin08 said:

Got to love marketing. Remember the black and white Nissan Rogues that were marketed around Rogue one? I guess they were supposed to be 'special editions' but they didn't really have anything other than a badge and coming in a color that wasn't unique or anything.

Anyone who buys a car because they have a sponsorship deal with a movie is an idiot.

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You mean all the G5 Camaro’s that bought the bumblebee’s ? Lol :lol:

Ecoboosted said:

You mean all the G5 Camaro’s that bought the bumblebee’s ? Lol :lol:

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Didn't they put an autobots symbol on one and add 1500 to price?

Kevin08 said:

Got to love marketing. Remember the black and white Nissan Rogues that were marketed around Rogue one? I guess they were supposed to be 'special editions' but they didn't really have anything other than a badge and coming in a color that wasn't unique or anything.

Anyone who buys a car because they have a sponsorship deal with a movie is an idiot.

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I would say though the Gone in 60 Seconds mustang is worth having if you have dough.

The latest Camry commercial is a joke! Show me a Camry that actually sounds like that, ever. My brother is a diehard Camry owner and even he wonders what car they stole the exhaust note from.

My favorite are the car commercials that surprise the wife or husband with a car for Christmas.

Buying a new car is not an easy choice - buy or lease? Color? Features? Car vs SUV? Make, Model, etc...

The only car I know for sure the wife wants is a Bentley convertible - she saw a few in Vegas and was all OMG WANT. And even then - that fancy light blue? black? interior color? Trim?

On top of all of this - I would never buy a new car in the winter unless I had to - what fun is that? Turn around and put snow tires on it and have it be covered in snow / salt? No. lol...

Kevin08 said:

Got to love marketing. Remember the black and white Nissan Rogues that were marketed around Rogue one? I guess they were supposed to be 'special editions' but they didn't really have anything other than a badge and coming in a color that wasn't unique or anything.

Anyone who buys a car because they have a sponsorship deal with a movie is an idiot.

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Just yesterday I saw a black Nissan Rogue with a custom license plate that said Rogue 1 , At first I was like wtf?!?! And laughed out loud but then as it settled I found myself thinking more about it , I would never do it but it was pretty funny and maybe that was the intent ? At least that would give me "a new hope " , True story no lie

Kevin08 said:

Got to love marketing. Remember the black and white Nissan Rogues that were marketed around Rogue one? I guess they were supposed to be 'special editions' but they didn't really have anything other than a badge and coming in a color that wasn't unique or anything.

Anyone who buys a car because they have a sponsorship deal with a movie is an idiot.

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Nissan is doing a whole Starwars lineup now. No idea why.

UAmach1 said:

Nissan is doing a whole Starwars lineup now. No idea why.

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They say some models were redesigned to look like a storm trooper.

lsiunsuex said:

My favorite are the car commercials that surprise the wife or husband with a car for Christmas.

Buying a new car is not an easy choice - buy or lease? Color? Features? Car vs SUV? Make, Model, etc...

The only car I know for sure the wife wants is a Bentley convertible - she saw a few in Vegas and was all OMG WANT. And even then - that fancy light blue? black? interior color? Trim?

On top of all of this - I would never buy a new car in the winter unless I had to - what fun is that? Turn around and put snow tires on it and have it be covered in snow / salt? No. lol...

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It's basically the adult version of getting a new bicycle for Christmas. It attempts to extract nostalgic emotion out of the viewer base with zero regard for any adult common sense, the likes of which you mentioned in your post. While many people have sunny and warm Christmas' (It's been like 70 degrees and sunny here for the past few, and we have zero snow so no salt or anything), those commercials typically have snow on the ground and portray the typical midwest/northeast environments.

:headbonk:

Saab used jet fighters which their cars had nothing to do with jet fighters.

jasonstang said:

Saab used jet fighters which their cars had nothing to do with jet fighters.

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But Saab was originally an aircraft company which branched out into automobiles (and later built jet fighters)....

5.Oh Crush said:

I would have to say it hurts the muscle car market sales. Those who might dip their toe in the sweet sweet waters of the Ford Mustang might believe they can have it all in a Camry without the stigma of a muscle looking car.

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No it doesn't hurt muscle car/pony car sales. The people who are going to buy those types of cars know what they want already. Toyota is trying to get away from the boring and stale stigma of their design language and driving experience but in the end a Camry is a Camry: a FWD economy car platform that's built for practicality, not stirring the senses or the soul.

cgreen5150 said:

The latest Camry commercial is a joke! Show me a Camry that actually sounds like that, ever. My brother is a diehard Camry owner and even he wonders what car they stole the exhaust note from.

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No joke, I'm willing to bet they probably used some of the Lexus IS-F or some derivative of the Toyota UR 5.0L in cabin exhaust note tones.