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rixstang
Well-Known Member
Don't hold your breath, they have put the cart before the horse, they released the price of a set of mud flaps before they released the price of the actual car, hilarious!
Ford 18
Well-Known Member
Talking to my dealer about the pricing issue and he reckons that Ford are looking to implement brand standards in the next few months to try and address massive discounting.
He also contends that they are bringing in less of the MY18 to protect value.
Hope he's right
He also contends that they are bringing in less of the MY18 to protect value.
Hope he's right
Ford 18
Well-Known Member
I know Mick - it is Ford but the fact that someone in the organisation has said this indicates that someone knows that there is a problem with the way Mustang sales have been handled.
I'm not holding my breath though
I'm not holding my breath though
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Melbnut
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They are bringing less based on sales nothing more, they will have a whole team looking at the numbers. It’s nothing at all to do with brand standards ect it’s all on profits
Another reason for the 4500 cars will be this stupid 75+k pricing.... I hope it’s not that high but it’s Ford we are talking about. Not the smartest around
Hornet
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Makes you wonder if they say this, then there is huge demand for 2018 that they let dealers order themselves and it's the same thing over and again...The $72k+ pricing for base GT Manual is going to hurt sales regardless imo and like me i'm sure people are holding off till the 2018 is here to decide if they go with it or a 2017. Once that drops I think more interest will come and then potentially lead to the same if they don't learn.
lockwood
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According to the American Mustang forum, the 2018 model is the shortest run ever. The start build date for the 2018 was early December 2017. Last order for 2018 model (in America) is 2 March 2018. Order banks open for the 2019 model on 12 March 2018 with the first 2019 model coming off the line on 11 June 2018. This brings Ford back to June (the American summer) each year as production for the next model.
2019 changes are expected to be confined to additional colours with some colours deleted.
2019 changes are expected to be confined to additional colours with some colours deleted.
Hornet
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Interesting, i really thought the only change to 2019 was that they were introducing the Bullit and GT500!
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V8KOOP
Well-Known Member
Let’s face facts FORD has no brand strategy whatsoever. I don’t even think they have a profit strategy to be honest. They couldn’t organise a piss up in a brewery let alone plan a vehicle supply chain. Only certainty is that whatever the RRP, after 6 months it will be heavily discounted. Mustang was supposed to be the HERO model for Ford, but the way they treated the initial 2016 buyers by slashing prices clearly demonstrates they really have no Customer consideration or Brand/model strategy. I certainly will never pay RRP for another Mustang, ever.
Anchor
Active Member
I sold a GT last week for full RRP. Hope this helps.
Instead of just dropping 30 on us at once, they should have at least held them in compound and drip fed them... When you've got dealers paying floor plan on a heap of expensive vehicles that are taking up "Ranger room", they're going to try anything to get rid of them.
V8KOOP
Well-Known Member
Whoever just paid RRP must live under a rock!!!!
How did you pull that one off with a straight face! You must be the Dealership Accountant's favourite Salesman!!!!
How did you pull that one off with a straight face! You must be the Dealership Accountant's favourite Salesman!!!!
