Who gets to rip off all the walk in customers on trade if you're a direct to consumer seller? Big Ford isn't setup to be in the trade in business if they want to cut out the dealer middle man for new car sales.
It's one thing to order and have to wait on a Mustang or something special. But no one is going to wait months on some basic transportation order (base level Escape and so on).
Remind them about the sync update. And have them check that battery voltage while they're at it. I'm pretty sure the battery is covered under the 3 year 36,000 miles warranty.
Definitely needs to be price well below MSRP.
I’ve found a 2019 or two with less then ten miles 6-7k below MSRP. So, I’d expect a pretty good discount for a new car with 600 likely hard miles.