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Yeah, its a "running," maybe I should say "on the run" total that starts for the 12 months ending Dec 2010 and runs through March 2018. So the first point has Jan 10 thru Dec 10 then the next point drops Jan 10 and counts Feb 10 thru Jan 11, and so on till now which shows Apr 17 thru Mar 18...

You know I thought that too (great strategy on FCA's part). And I have thought that for about a year now, since I noticed Challenger sales improving so much. But then I went and looked for total sales since Jan 10 (the oldest monthly data I could find) and I saw the data below. And then I...

Yes, all manufacturer numbers include fleet and retail sales. While "deeply discounting them", as you say, can certainly generate sales from customers who might not otherwise buy a particular model, and may not have even seriously considered buying in this market segment, and might also result...

So I downloaded monthly sales data from goodcarbadcar.net and calculated a running total of last 12 month data to see the TREND of Mustang/Camaro/Challenger sales. Based on the levels and trends I see in the data, Dodge Challenger sales look very solid to me. Much less variation in sales than...

The Challenger has looked the same since going on sale about 11 years ago. If one aspired to the look of the car anytime over the past decade a customer can still buy the car, with incremental improvements. Styling consistency isn't the case for Mustang, which underwent a substantial styling...

Maybe fire sale pricing, but they also didn't re-invest in their platform either right? Basically same car since it came out over 10 yrs ago. Edit: Challenger “Thirty days is not enough time to separate real sales trends from short-term fluctuations in a very dynamic, highly competitive...

This system is premiering in the Mercedes S Class on a 3.0L. It appears to offer the advantage of repeatable on-demand performance without any consumables (like nitrous or ethanol). Pluses vs V8: + Equivalent or slightly more low-end power than V8 for the first 1/8 mile or so. + Better...

color reminds me of green C7 C9 Christmas bulb

Agreed. I've never seen data on how many people take their cars to a drag strip. But I’m pretty sure about 99% of buyers purchase these cars for things other racing, although performance has to be there so they can say "I got a Mustang V-8" or whatever. Besides performance and styling there are...

Yes rewarding. Challenger is generating sales comparable to Mustang and Camaro with a lower overall investment (body based on some old Mercedes platform that was fully cost amortized when the built the first Challenger) and hasn't been substantially updated since. Imagine the profits (really...

Agreed. My focus on the design aspect is narrow. But with horsepower numbers up substantially across the board (see current Toyota Camary for example). Design/Styling becomes the biggest differentiator between cars. I think that's especially true for pony cars now that the least powerful...

Yes. I absolutely do understand that Camaro and Mustang outsold Challenger by a long-shot several years ago. And all that effort and investment in the redesigns, by both GM and Ford, have only yielded approximate sales parity with FCA in the segment *Currently* I made the argument when...

My theory is that Challenger stuck with an attractive design, while Mustang and Camaro kept chasing novel design. Challenger is working with a consistent "look" while Mustang and Camaro flail - design wise. Sure is interesting that Challenger's sales have grown consistently since 2009, and...

I wonder how much this cost Ford to implement. I'd be happier if they offered automatic rev-matching for the manual version ala 370z