Ford Doesn't Know Exactly Why It's Losing Billions of Dollars

[Bikeman315]

Speechless!

https://www.thedrive.com/news/32093/ford-doesnt-know-exactly-why-its-losing-billions-of-dollars

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[Shifting_Gears]

I wish I would’ve bought Tesla stock when it launched. Sheesh.

Maybe Ford stock will hit rock bottom and be a good long term hold at some point. It’s basically junk stock now which is a shame.

That’s a lot of dinero to lose. A lot.

 

[Hack]

Article title doesn't reflect the content. Hackett seems to know exactly why they lost money. It makes sense that the Explorer fiasco was a big part of it (increasing production costs a lot), and sales were reduced probably partially due to that as well.

I can say that my opinion of Ford has decreased in the last few years and I feel like they are currently struggling. It sure doesn't look as though Hackett has improved Ford as of yet.

The economy is roaring. If a company can't do well under these conditions, they are in deep doo doo.

I wouldn't buy Tesla stock. AFAIK they are only doing well because people love Musk, not because of good performing vehicles.

 

[Shifting_Gears]

Article title doesn't reflect the content. Hackett seems to know exactly why they lost money. It makes sense that the Explorer fiasco was a big part of it (increasing production costs a lot), and sales were reduced probably partially due to that as well.

I can say that my opinion of Ford has decreased in the last few years and I feel like they are currently struggling. It sure doesn't look as though Hackett has improved Ford as of yet.

The economy is roaring. If a company can't do well under these conditions, they are in deep doo doo.

I wouldn't buy Tesla stock. AFAIK they are only doing well because people love Musk, not because of good performing vehicles.

Yeah at this point the boom has probably leveled off for Tesla stock. Certainly from inception, but that would’ve been a great opportunity to invest. If people love Musk, they believe in what he’s doing and believe in the brand.. that’s what will carry them forward if Musk plays his cards right with what they bring to the table.

 

[Hack]

Yeah at this point the boom has probably leveled off for Tesla stock. Certainly from inception, but that would’ve been a great opportunity to invest. If people love Musk, they believe in what he’s doing and believe in the brand.. that’s what will carry them forward if Musk plays his cards right with what they bring to the table.

I agree - Musk/Tesla has the best chance to succeed based on his cult of personality. If they can eventually come around and make great cars at great prices as well, Tesla should do well.

I don't know about the stock. If Tesla actually starts making money it will shoot up a lot more, but if the competition comes in and beats them then it will fall. Those are my thoughts. I'd love to see Tesla figure out how to make a bunch of money. It would be awesome to have a big 4 car companies here in the USA rather than just 3 that seem to be struggling at the moment.

 

[Strokerswild]

The economy is roaring. If a company can't do well under these conditions, they are in deep doo doo.

This.

Ford could definitely do better. They continually botch critical new product launches, or are late (or both). Where the hell is that new Bronco??? It's already late to the party, so it better be great and undercut the Jeep Wrangler in cost right out of the gate, or it'll be nothing but a me-too.

 

[Deleted member 35644]

Maybe they're running out of people who are willing / able to pay $70K for a pickup.

 

[Hack]

Maybe they're running out of people who are willing / able to pay $70K for a pickup.

Agreed. I sure am not willing to do that. Seems like they are trying to sell a few really expensive vehicles rather than lots of affordable vehicles. I wish they would continue to sell the affordable stuff, because that's what I am most willing to buy.

 

[Strokerswild]

They'll price themselves out of the market eventually....

 

[shogun32]

With the F150's selling for 30-35% off they are finally priced where they should have been all along. low 30's.

All 3 automakers are in a world of hurt (and it's going to get ugly as heck) because of all the preposterous retiree benefits, largely concentrated in medical.

 

[Hack]

With the F150's selling for 30-35% off they are finally priced where they should have been all along. low 30's.

All 3 automakers are in a world of hurt (and it's going to get ugly as heck) because of all the preposterous retiree benefits, largely concentrated in medical.

Yes the labor unions have hurt the Big 3 big time. Unions tend to destroy most companies.

 

[Bikeman315]

Yes the labor unions have hurt the Big 3 big time. Unions tend to destroy most companies.

Well there is a choice here. If you want your car assembled in the US, you need to deal with the unions (well the big 3 anyway). Don’t want the unions, no problem, build your plants in Mexico. Problem solved.

 

[Biggus Dickus]

Ford needs to get rid of that assclown Hackett, and the Board members who let him run amok.

 

[cosmic charlie]

This.

Ford could definitely do better. They continually botch critical new product launches, or are late (or both). Where the hell is that new Bronco??? It's already late to the party, so it better be great and undercut the Jeep Wrangler in cost right out of the gate, or it'll be nothing but a me-too.

Didn't you hear the first piece of the 7 piece puzzle on the new Bronco will be released on Facebook next month.

 

[saleen367]

Yes the labor unions have hurt the Big 3 big time. Unions tend to destroy most companies.

You can't place the blame solely on the Unions. Unions are in a lot of places you probably don't realize. They are not entirely negative. Retirement pensions for police/firefighters are double what the UAW's receive. It's part of car manufacturers annual business plans. Unfortunately Ford hasn't done a good job at a number of different things business wide. Getting into the EV game was a wise move, but they need to make a very good product to compete with a host of others diving into the same genre.

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