analogman
Well-Known Member
- Joined
- Oct 26, 2014
- Threads
- 29
- Messages
- 237
- Reaction score
- 249
- Location
- Massachusetts
- Vehicle(s)
- 2015 Mustang GT PP
Ford thinks a lot of consumers aren’t all that smart, and that more will probably buy this thing if it has the name ‘Mustang’ on it.
They’re probably right.
As H.L. Mencken said (though widely attributed to P.T. Barnum), “No one ever went broke underestimating the intelligence of the American public”. Ford has probably spent a fair amount of money understanding what their customers will buy (the Edsel notwithstanding).
As much as it pains me to admit it, Ford might be on to something with this thing. There might be a market for people who want a real (= gas-wasting, noise-making, tire-smoking pony car) Mustang, but can’t justify it because 1) it’s impractical as an only car for most people, 2) they can’t swing one as a second car, or 3) their spouse/partner insists they get something more ‘practical’.
Kind of like the target buyer for the Porsche Cayenne, but less expensive. Wants a sports car but needs a 4 door something. Just like a lot of Cayenne buyers want something comfortable and practical, but still want to be able to say they own a Por-shuh. Maybe a similar deal here, practical but the owner can say they own a ‘Mustang’ and make them feel younger than they are. Throw in ‘electric’ to appeal to people who think that makes it ‘environmentally friendly’, and they might actually sell a few.
Just not to me.
They’re probably right.
As H.L. Mencken said (though widely attributed to P.T. Barnum), “No one ever went broke underestimating the intelligence of the American public”. Ford has probably spent a fair amount of money understanding what their customers will buy (the Edsel notwithstanding).
As much as it pains me to admit it, Ford might be on to something with this thing. There might be a market for people who want a real (= gas-wasting, noise-making, tire-smoking pony car) Mustang, but can’t justify it because 1) it’s impractical as an only car for most people, 2) they can’t swing one as a second car, or 3) their spouse/partner insists they get something more ‘practical’.
Kind of like the target buyer for the Porsche Cayenne, but less expensive. Wants a sports car but needs a 4 door something. Just like a lot of Cayenne buyers want something comfortable and practical, but still want to be able to say they own a Por-shuh. Maybe a similar deal here, practical but the owner can say they own a ‘Mustang’ and make them feel younger than they are. Throw in ‘electric’ to appeal to people who think that makes it ‘environmentally friendly’, and they might actually sell a few.
Just not to me.
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