Team Edison Head Details Ford EV Development

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http://fordauthority.com/2019/08/team-edison-head-details-ford-ev-development/

Ford is currently in the midst of spending spree when it comes to all-electric vehicle development, with $11 billion earmarked for 40 new hybrid and electric vehicles by 2022. That includes the new Mustang-based crossover, known popularly as the Mach E, as well as the new battery-powered Ford F-150 pickup and an EV version of the Transit.

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One statement really sticks out in this story

“These cars won’t necessarily be cheap, but they’ll be gotta-have-it models, sold at a price we judge is attainable for our existing customers,” Palmer said.

 

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$11 billion to develop cars that most people don't currently want.

 

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$11 billion to develop cars that most people don't currently want.

And is going to cost to much for most people

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