Where is the marketing?

[DocGT]

Exactly, been saying this since day 1 the car was released. Many jumped on that headline a "C8 starting under $60k runs 0-60 under 3 secs" but that is not the case. The Z51 package is needed, plus all other options many will add this will drive the price right up to $70k if not more.

Ford knows they will sell all 5K of these, now if they pulled this with projected 20k being built then maybe a different response is needed. Hell just based off what was already released about it, I still ordered mine within the first hour banks opened up. We all can pretty much get a good idea what it will weigh. Just add roughly 250-400lbs ontop of both trim models of the GT350s and you know what you got.

Agreed. I placed my order day one. I have faith in the performance and in Shelby/Ford. I would just like a little fan service by putting together a feature rich webpage with a visualizer.

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[Nolimits88]

Agreed. I placed my order day one. I have faith in the performance and in Shelby/Ford. I would just like a little fan service by putting together a feature rich webpage with a visualizer.

Yes I think that should be available to the public, a nice visualizer with all the latest details plus playing with all the color combos.

 

[Bangarang]

You’d think they would release a commercial showing the GT500 & 350. Ala Dodge commercials. For no other reason. Than to move more EBs and GTs

Exactly. How many times have you seen the Hellcat or any SRT model for that matter on Dodge’s channels? I follow them on Instagram and every other post is a Hellcat or Charger SRT.

 

[_M_]

As others have said, the marketing is for the brand, not just the model. The GT500 reveal has been horrendous from that standpoint. Their engineers and development team has done more marketing on the IG pages. That way at least the same 5000 people keep seeing the same thing. Pictures of the car sitting in parking lots.

During the C8 reveal they clearly stated you had to have the Z51 package to get the level of performance they spoke of. The big snake is going to be faster because of the big top end, but at $96K. If you're touting its going to embarrass super cars then start releasing some info, like maybe in the form of a puzzle or something interesting like that. :|

 

[Snoopy49]

These are a few of the things that I would have liked to have seen from Ford.

2013 GT500

 

[DocGT]

Exactly. How many times have you seen the Hellcat or any SRT model for that matter on Dodge’s channels? I follow them on Instagram and every other post is a Hellcat or Charger SRT.

Great point. Check this out, just released new discount program for Dodge. Fun way to get people engaged. https://www.google.com/amp/s/www.au...ge-power-dollars-incentive-10-per-horsepower/

 

[obspsd]

Just tell us the weight and 1/4 mile.

Ford, why not?

 

[obspsd]

Great point. Check this out, just released new discount program for Dodge. Fun way to get people engaged. https://www.google.com/amp/s/www.au...ge-power-dollars-incentive-10-per-horsepower/

I have been looking at that and thinking about trading my Mustang for a base Hellcat Redeye.
Don’t really want to get rid of my car though.
I really like it.

 

[Hack]

There will be marketing. Just not yet.

Ford is giving the enthusiasts a chance to get a GT500 before the big marketing push hits. Pretty soon we will see the marketing info. Don't worry.

 

[Ninjak]

I would say I agree with the marketing. Yes, Ford will sell the cars. Yes the car can sell itself. But you still need to get the word out to the people who think, "It's just another Mustang." While true, it's the pack leader Mustang. The Alpha Mustang. All of the tech this car brings needs to be talked about. That's what is not happening and I wish Ford would do that.

 

[Tomster]

There are car people and there are other people. Other people look at my GT350Rs and see mustangs. There is not enough marketing in the world for people who don't give a rats ass for them to learn or appreciate the difference. Even car people are touting that at the end of the day, its just a Mustang. Clueless.

I'm buying the 500 for what it is, not what other people think of it..... Especially based upon marketing spin.

 

[Hack]

I would say I agree with the marketing. Yes, Ford will sell the cars. Yes the car can sell itself. But you still need to get the word out to the people who think, "It's just another Mustang." While true, it's the pack leader Mustang. The Alpha Mustang. All of the tech this car brings needs to be talked about. That's what is not happening and I wish Ford would do that.

Don't worry - it's coming.

 

[Colleton]

The only TV marketing I can remember Ford doing for the Mustang was the "black swan" commercial they did for the '13 MY. They've made some very nice videos released on the internet, but those don't reach as many people (IMO).

I believe that Ford thinks they don't need to advertise the Mustang. It's the only reason I can come up with for the crappy marketing they do for it.

 

[Hack]

I guess it depends on what TV shows you watch. I assume Ford doesn't advertise Mustang on "Housewives" shows, but I remember a few different Mustang ads on the guy shows I tend to watch.

There were a few of them when the Coyote and the improved V6 came out. They would show the car drifting around some corners.
There was an ad or two about personalizing your Mustang that showed people with tattoos and then Mustangs with different graphics.
There are some showing convertibles and others with Shelbys.
An ad with cops taking turns driving the Mustang while the other cop followed in the cop car.

I do think the Mustang TV ads have decreased and there's more on YouTube or other places now, but Ford definitely advertises the Mustang. The Mustang is often shown in general Ford ads to try to lift the other cars by showing the Mustang is part of the Ford family as well.

 

[Colleton]

I guess it depends on what TV shows you watch. I assume Ford doesn't advertise Mustang on "Housewives" shows, but I remember a few different Mustang ads on the guy shows I tend to watch.

lol, way to go.

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