As a Jeep guy, what would you want the Bronco to have/do that would make you purchase over a Wrangler (let's say the Wrangler was priced better, for sake of argument)?In addition to Hack's and Cobra Jet's comments, which are spot on (although I'm somewhat flexible on powerplant, but would prefer a V8), I'll add something: Ford needs to NOT price it too high.
I'm a Jeep guy currently and DD my fourth Wrangler, a '13 Sahara 2-door. Pricing on the new JL is absurd. Building a JL 2-door the way I want it (in essense a JL version of what I currently drive) cracks $50K. Not happening, Jeep. They are pricing themselves beyond the reach of their core audience.
Ford could kick the legs out from under Wrangler if they build an equally appealing vehicle for less.....
In no order of importance, just a list as they tumble out of my head-cold-fevered brain:As a Jeep guy, what would you want the Bronco to have/do that would make you purchase over a Wrangler (let's say the Wrangler was priced better, for sake of argument)?