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2021 Mach 1 Logo - How the Ford Graphics Team Modernized A Classic

Jarstang

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WITH ALL-NEW MUSTANG MACH 1, FORD GRAPHICS TEAM FACED SAME CHALLENGE AS ENGINEERS, DESIGNERS – HOW TO MODERNIZE A CLASSIC

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DEARBORN, Mich., June 29, 2020 – While the design and engineering teams were busy making the all-new Mustang Mach 1 the most track-capable 5.0-liter Mustang ever built, Dave Mahoney, Ford design manager, and his team of graphic designers were obsessing about how to modernize its classic logo.

Mahoney and his team drew inspiration from their design colleagues – as they were working on the new Mach 1’s interior and exterior – who were writing a new chapter of Mach 1 history themselves by paying homage to the vehicle’s past while looking toward the future.

“From a brand standpoint, that vintage Mach 1 logo has such a classic look, there was a lot that we didn’t want to lose,” said Mahoney. “The unique letters, the outline – it was important to keep those features. What we did do is make it more modern, which really suits the new car.”

The graphic design team incorporated an updated, bolder sans-serif font to achieve a more modern look. The nod to the past comes largely in the form of the playful letter styling, which includes the easily identifiable down-sized lowercase “h.”

“When a nameplate like a Mach 1 comes back, you need to play up the heritage, but we didn’t want this to be a retro badge,” said Dean Carbis, Ford chief designer. “We wanted it to be modern, while still calling back to the original. I think the team nailed it.”

The updated logo appears in various places on the new Mach 1, including on the hood stripe, front fenders and rear appliqué, on the strut tower brace under the hood, as well as inside on the door sills, digital instrument cluster and center stack touch screen during vehicle startup. An etched dash badge shows the new logo along with every vehicle’s unique identification number.

The limited-edition 2021 Mustang Mach 1 will arrive in U.S. and Canadian Ford dealerships next spring.


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2016 GT/CS Laila

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Rear deck is hard enough to clean with just the GT nooks and crannies. I feel sorry for future Mach1 owners trying to get their fingers in between all those skinny letters :crackup:
Microfiber cloth and lots of detailer. Only problem I see is the loop in the letter "A".
 

Erik427

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A hood scoop like the GT 500 has would have been suffice......

......or something like it.
 

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EcoVert

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The changes look good subtle and tastefully done.
 

Hi-PO Stang

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Great pictures. I agree with the post about how well the Mach 1 graphics were done so well. I see Ford is putting chassis numbers on the Mach 1 like they did with the GT350. Should be a great car to own , but I don't want to wait until Spring.
 

SINBUSTER007

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most people will never notice the changes, nor care less what they are.
i like the graphics, just need to see the whole palate of colors and options for the Mach and see where i be for owning one....
or not owning depending on $$.
they have a retro feel to them, i like that, was disappointed on no shaker but understand why and how it might have looked if they put it on....
could go either way. if i can afford one i will buy one.
 

JPC

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WOW I was so uninterested about the stripes on a performance car
let's talk about........performance??
 

stangman638

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Spent more time and money on logo's and marketing than they did giving the mach 1 a unique 5.0 engine. Sad!!!!
 

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Bear376

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I love being ahead of the curve.:like: Considering my mods are similar without the R&D budget Ford had, I am loving it. I would love to get some of parts like the hood decal and door sills.
 

Strokerswild

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Spent more time and money on logo's and marketing than they did giving the mach 1 a unique NA version of the GT500 5.2 engine that the nameplate deserved. Sad!!!!
Fixed.
 
 




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