Ford held its “Go Further” product presentation event in Amsterdam today where it has unveiled 15 new or restyled vehicles for the European market that it will launch over five years to revive sales.
But more importantly to Mustang fans comes the confirmation that Ford will sell the next Mustang directly in Europe. This means that European Mustang fans will no longer have to rely on private retailers importing the Mustang.
Ford president and CEO Alan Mulally said: “We heard it here first – Mustang, the American icon, is coming to Europe!” “We will have more details to share in the future. One thing we can say for sure what has made Mustang such a sensation in the U.S. for nearly 50 years soon will be enjoyed by customers in Europe.”
Ford of Europe CEO added: “You only have to look at the incredible response to Mustang when it has appeared this summer at the Goodwood Festival of Speed, in the U.K., and at the Le Mans Classic, in France, to get a sense of the excitement this American icon generates across Europe.” “The Mustang is uniquely Ford and has a huge fan base here in Europe. Now those fans have something to look forward to and we look forward to providing more details in the near future.”
The company has also released a 30 second video teaser announcing the decision to bring the Mustang to Europe – see it INSIDE.