The 2016 Ford Mustang convertible has won Strategic Vision’s 2016 most loved vehicle award in this year’s convertible vehicle category.
We all understand that the love for our cars is what drives us as Mustang and overall car enthusiasts.
As Strategic Vision, the research-based consultant firm puts it, love is the holy grail of the customer experience that determine brand loyalty, advocacy and ultimately future sales of a vehicle, make or model.
The company has over 35 years experience in assessing consumer decision making and their “Customer Love Index” compiles data from more than 120 different aspects of the car ownership experience in determining the annual leaders for each category of vehicle.