Because when most cars are refreshed the price never jumps more than 2k, it's often as little as a few hundred dollars.
It's not. The increase on the PP was a surprise though.
The mustang is getting a much more complex DI fuel system. The base GT is getting more expensive suspension components. All of this cost money. I personally was expecting a $1500 bump to the base price.
Eh, not really. Tires alone are probably at least half of the price increase.
Sure it costs money, but they have to remember their target demographic. I feel like a huge amount of GTs I see running around are base models. Getting a V8 and 435 hp for 34k was a steal. Now that same base car (with X-plan discounts no less) is now 36k. So non-X plan you're looking at 38k. Maybe 4k isn't a big deal to most, but I think it'll hurt sales. Hope I'm wrong.
I think most that liked the S550 body style and wanted a deal already purchased one. Ford is going after those performance nuts who were holding out.
