Should Ford make a new Mustang nameplate?

XS said:

I love the Terminator nameplate, talk about a name! That said I think they're doing well branding the engines: Coyote, Voodoo, EcoBoost, people talk about those, they know them and it's excellent branding on Ford's part.
That said, I don't think it would hurt to bring out something like the Terminator again.

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UAmach1 said:

Terminator was really just an internal code name though.

Also if you pull the black pieces out of the Mach1's side scoops they say Terminator on them.

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UAmach1 said:

For the longest time now we have had:
(nameless/base)
GT
Cobra
GT500
GT350
BOSS
Mach1
Bullitt(which itself is just a callback to an older car)

It seems that for uses names to call BACK to something. Does anyone else think it's time that they should create a new Forward thinking plate? I think the last real "new" name they had was the SVO in the 80's

I have no real ideas for one. I just feel that it's time Ford breaks out of the habit of relying on who they were, and should think of something that represents who they are now.

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XS said:

I didn't know that about the side scoops! That doesn't surprise me however. I still agree with you, a modern nameplate would be a good addition. Marketing is not my area, but maybe something related to the name like Thoroughbred instead of GT Premium for the fully loaded models.

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jacknifetoaswan said:

But a Thoroughbred isn't a Mustang. A Mustang is a wild, free-roaming horse, and a thoroughbred is anything but.

JR

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