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Dealer Training Guide

Mustangchief

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Here are the scanned pages from my retailer training guide that I was given.


ADMIN EDIT --

<<**IMAGES REMOVED BY REQUEST OF FORD**>>
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wilkinda65

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I could have sworn the LE had the painted wheels and the 50th AP had the non-painted....
 

JimmyTwoTimes

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Interesting that they didn't reach upmarket for competitors - m235i, Cayman, CLA...
 

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doulos4jc

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Ha, I asked the trainer for a copy today. He thought about it for second, then said no I better not. Can't fault a guy for asking!
 

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JimmyTwoTimes

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This is a dealer guide, no? Not likely to see those cross shoppers at the Ford Store.
Um, when the salesman asked me what cars I was cross-shopping when I ordered my Mustang, I told him the m235i, the Corvette, and the F-Type. Because that's what I was cross-shopping.

I could have gotten a decently equipped m235i for less than I'm paying for my GT.
 

Fenderaddict2

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Um, when the salesman asked me what cars I was cross-shopping when I ordered my Mustang, I told him the m235i, the Corvette, and the F-Type. Because that's what I was cross-shopping.

I could have gotten a decently equipped m235i for less than I'm paying for my GT.

I cross shopped the Boss against an M3. But all done online as I'm (and I assume you are) a more sophisticated buyer. Think of someone who is not sold on the Mustang cross shopping sporty coupes on price. The dealer needs info to sway them and their decision on the spot. Someone cross shopping a Bimmer and a Stang makes his decision before stepping into the dealer to negotiate his best price, no?
 

Robinson02

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notice how even in this guide it says "more than" (insert horse power here).
Which might explain why the dealer today stated that the horse power that ford released was under stated
 

OppoLock

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I like how they list EPAS as an advantage for the Mustang. I guess the ability to adjust steering weight is nice, and there's a nominal improvement in fuel efficiency too, but can't say I've had the pleasure of driving a car with a nice EPAS rack.
 

JimmyTwoTimes

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I would imagine all purchasers make their decision before negotiating a price, but for somebody coming in to test drive the cars, seems it would be sensible to provide that info.
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