Shelby American is capitalizing on the recent Dodge snafu that resulted in the cancellation of 900 outstanding orders for the 2015 Dodge Challenger SRT Hellcat by offering those disappointed would-be owners an opportunity to buy the upcoming (and available for purchase) 2015-16 Shelby Super Snake with a free upgrade.
Buyers of the new Shelby Super Snake with the 850+ horsepower performance upgrade will receive a free upgrade for the Katzkin interior package (worth $2,995) which two-tone red and black leather-wrapped Katzkin custom seats.
All that is required is proof of the canceled Hellcat order or a copy of the dealer voucher that Dodge provided in lieu of the opportunity to purchase the vehicle. Well played, Shelby. Well played.