February Mustang Sales Double in China; Mustang Masters Chinese with SYNC 3

by • March 10, 2017 • NewsComments Off on February Mustang Sales Double in China; Mustang Masters Chinese with SYNC 31795

If you didn’t know, the Mustang is hot item in China and sales of the pony car have continued to accelerate this year, with February 2017 sales doubling in the country.

The S550 is the top-selling sports coupe not only in China (with sales jumping 45% in 2016), but also globally, and it has just increased its international appeal with the ability to recognize Chinese handwriting through Ford’s SYNC 3 connectivity system.

With SYNC 3, the Ford Mustang can understand handwritten Chinese characters inputted with a swipe of the finger. With enhanced voice recognition technology, SYNC 3 also recognizes voice commands in Mandarin Chinese providing drivers with a seamless connectivity experience, from selecting music to searching for a destination.

“The Chinese version of SYNC 3 is far more than just a translation of a global technology,” said Fisher Xu, SYNC Supervisor for Ford Asia Pacific. “It’s really been localized to respond to a Chinese driver’s needs with a local point of view, from the voice commands that understand our accents and our habits, to the way we structure our statements.”

Check out a video demonstration of the Mustang’s Chinese language capabilities via the SYNC 3 system.

 

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